Inference Data

Inference is a leading B2B provider of data mining services, who hired EGC to help define their brand and launch their e-Discovery Software.

EGC conducted research to better understand the market, competitors and target audience end users of Inference’s product. This information helped EGC create a brand identity that showcases Inference as the enabler to a litigation success, with a look that distinguished Inference from other e-discovery providers.

Identifying the need for a strong Web presence for an online-based product, EGC first developed a content-rich, engaging Website that leveraged the brand identity to help define the brand to end users. EGC extended the branding to print advertising in trade publications, collateral materials for use at industry trade shows, unique direct mailings and distribution of Inference’s informative webinars.

EGC recently developed an award winning advertising campaign that evolves the brand messaging, conceptualizes the unique end-user benefits and breaks though the cluttered marketplace.