The healthcare industry has undergone rapid progression in recent years, transforming into a patient-centric, technology-driven business. With hospital-patient relations becoming a top priority, many healthcare providers struggle to maintain relevance and differentiation, while simultaneously creating meaningful new patient connections. The EGC Group’s Healthcare Marketing Specialists understand and deploy the most effective and tactical engagement programs. In conjunction with EGC’s Digital Marketing Division, we design successful mobile and social programs that are critical to core-operations and marketing.
Marketing and Branding services:
Catholic Health Services of Long Island (CHS), which is comprised of six hospitals, three nursing homes, and an extensive Continuing Care Division, had little recognition as a health care system, and faced substantial competition in its primary market.
CHS management selected EGC to develop a total branding initiative that would motivate patients and prospects, celebrate the spirit and mission of CHS, resonate with key stakeholders, differentiate and position CHS and its compassionate mission from key competitors, and align the entities to ensure system-wide awareness.
EGC’s campaign was based on research and began with the development of a new positioning for the system that leveraged the system’s strength and mission. This new positioning served as the basis for the development of all communications materials.
In addition to creating the system’s marketing materials, EGC also developed brand guidelines and standardized templates for each of the entities to insure marketing consistency throughout the system.
The “At the heart of health” campaign launched Fall 13