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automotive marketing

EGC's Automotive Marketing Team has a solid foundation in automotive marketing, with experience in advertising, marketing and digital, enabling car dealers and dealer groups to break through the clutter. 

The EGC Group’s research and knowledge about the new consumer and their car buying process allows you to "move more metal." Our digital search engine marketing, social media programs and lead conversion technology – helps our automotive clients achieve more traffic, leads and car sales.


Legacy media services:

  • Print
  • Radio
  • Television
  • Outdoor
  • Direct Mail

Cutting-edge digital media services:

  • SEO
  • PPC
  • Display Marketing
  • Web Banners
  • Mobile Web
  • Social Media

featured case study



For businesses in the saturated automotive industry, the biggest challenge was to differentiate Competition Auto Group from the "Competition."


EGC developed an integrated campaign that paired engaging humor with a strong brand message to capture people's attention. EGC used YouTube to source user submitted video clips that illustrated the spirit of competition. The series of spots was supplemented by print, point-of-sale, radio, and online media.


Within months of the campaign launch, Competition Automotive Group greatly increased its number of visitors at their six showrooms in New York and elevated awareness of its brand.