Account Executive

Plans, coordinates and directs advertising campaigns for agency clients either directly or through subordinates.  Real estate experience is preferred, but not mandatory.

Essential Duties and Responsibilities:

- Coordinates the development of advertising activities in accordance with client’s objectives and budget

- Guides day-to-day development of advertising activities within approved plans

- Ensures that progressive stages are approved with adequate time to meet schedules

- Coordinates with Media, Creative and the Account group the recommendations for the advertising campaign to be used.

- Consults with Creative, Media and Research teams to communicate client goals and to develop alternative strategic solutions

- Confers with Creative team to develop campaign strategy, select media to be used, determine timing and placement of materials and estimate costs

- Negotiates proposal and budget with client, making necessary modifications and arranging contract signing

- Serves as liaison between client, agency and all disciplines

- Builds and nurtures productive business relationships with vendors and other outside organizations

Qualifications Include:

- Bachelor’s degree from a four-year college or university required

- Three to six years of related work experience in account management required

 

APPLY HERE

Junior Integrated Media Planner

Manage online and offline media planning with the media director and digital strategist. You will work on prominent accounts within a dynamic agency where digital media and traditional media work closely together and are integral part to all campaigns.

 

Qualifications Include:

- Minimum 2 years experience as an assistant digital media planner.
- Has a working knowledge of how to integrate media research into the planning process (Google AdPlanner,Neilsen, @plan)
- Deep working knowledge of third-party ad servers/reporting functions
- Bachelor’s Degree
- Highly skilled in Microsoft Office suite, (Excel, Word, PowerPoint, etc.) and an Excel whiz.

 

Your daily “to do” list:

- Research, strategy, planning, presentation
- Trafficking and campaign execution through DFA for all accounts
- Analyze campaign performance
- Craft post campaign reports/decks
- Develop and foster strong relationships with vendors and clients
- Stay apprised of industry standards, new media programs

 

APPLY HERE

Search Engine Marketing Specialist

The Search Engine Marketing specialist leads the efforts to increase positioning, click through rates, and conversion rates for premiere PPC clients.

Responsibilities Include:
- Engage in all facets of clients’ search engine marketing (SEM) campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting.

- Integrate SEM campaigns, including both paid search (pay- per- click) and search engine optimization (SEO), into clients’ media campaigns.

- Manage bid management tools to effectively achieve the highest ROAS (ROI) across the major search engines (Google, Yahoo, MSN, etc.) as well as contextual marketing when appropriate.

- Develop campaign copy/creative, text- based titles and descriptions; establish keyword creations and mapping to campaign goals.

- Generate results reports.

- Analyze data to develop actionable insights that can be measured and reported.

- Develop performance metrics to provide recommendations and continually revise campaign strategy.

- Ensure that SEM campaigns satisfy clients’ goals.

- Partner with technical staff and media team when necessary.

- Report project status to upper management.

- Accurately estimate timing and project scope.

- Timely delivery of projects is essential.

- Monitor emerging industry trends and stay up- to- date of search algorithms, indexing and data modeling.

Qualifications Include:
- BA or MA preferred.

- At least 2- 5 years of related experience with search engine marketing.

- Experience managing PPC, CPA, and CPC campaigns.

- Knowledge of tracking systems such as DART Search a plus.

- Knowledge of Adwords, Adsense, Panama, etc.

- Excellent communication skills (verbal & written).

- Top- notch project management and presentation skills are required.

 

APPLY HERE

 

 

Traffic Manager

The traffic manager supervises, coordinates and ensures on- time and orderly flow of all projects that run through the agency, from job initiation to its release and billing.  The traffic manager is responsible for scheduling and trafficking all work in the agency, and serves as the main liaison between the account services department and all other departments. Reports jointly to the director of client services and the creative director.

Responsibilities Include:
- Obtains thorough input from AEs when they originate work via job orders.  Reviews and logs job order and assigns work internally.  Schedules briefings, meetings for creative and account services to review work prior to client review, and client input review sessions.
- Maintains the daily agency schedules, including those for creative, production and digital.
- Ensures all work scheduled during a given week is completed on time and routed through the agency following determined process flows. 
- Sets due dates for various stages of job completion after consulting with creative and production for timing requirements.
- Keeps abreast of all work in the creative and production departments and follows up on due dates that were established.
- Keeps all concerned informed on the current status of all jobs in the agency via nightly schedule reports.
- Expedites “rush” jobs in such a way that process does not obstruct the order flow of every day work.
- Routes art and proofs for internal approvals.
- Informs the accounting department of completed jobs.
- Assists Account Management and media by trafficking key projects to media partners.
- Responsible for working with third- party vendors, such as stock houses and photographers, developing client- facing estimates and securing internal management approval of such estimates.  Upon approval, responsible for ordering items and services per the estimates.
- Maintains client photo binders, noting all stock photo purchased, with associated POs.

Qualifications Include:
The Traffic Manager must thrive in a fast- paced environment, and must have a strong ability to multi task.
The Traffic Manager should be organized, accurate and detail oriented.
At times, the Traffic Manager will be client- and vendor-facing, and will need to have a polished professional presence over email and the phone, as well as in person.
Must work well with creative, account management, accounting and digital staff.

 

APPLY HERE

 

Art Director

Responsibilities Include:

The Art Director at The EGC Group will be responsible for the conception, design, and execution of innovative visual materials for integrated, online advertising, digital marketing, TV and print advertising. This individual should possess keen conceptual and design skills. You must be able to juggle multiple projects simultaneously, and work closely with clients. You must create a range of concepts and designs for each project. You must be able to partner with copywriters to develop concepts. You must be self- motivated with a positive attitude and have strong communications skills.

 

Qualifications Include:

At least 3 years of art direction experience and formal design training with exceptional conceptual and design skills. Photoshop, InDesign and Illustrator are a must. A combination of print and web experience is ideal. An understanding of HTML, motion graphic and interaction design skills are a plus.

 

 

APPLY HERE

 

 

 

Search Marketing Coordinator

Leading Marketing & Digital Agency looking to expand their Search Marketing Team

Responsibilities Include:

Optimize campaign to achieve client's goals (ROI, CPA, etc).

Day- to-day bid optimization and budget management.

Keyword research and expansions.

Ad Copy development and testing.

Manage online and other traditional SEO activities: link building, keyword research, social media and optimizing content.

Produce reports and presentation materials

 

Qualifications Include:

Bachelor’s degree required.

1-2 years of experience in a business environment.

Must be proficient in Word, Excel, Outlook and all Microsoft- related programs.

Strong team relationship, organizational and analytical skills.

Strong understanding of the Internet and Search engines like Google.com, Yahoo.com etc.

Strong written and oral communication skills.

Experience with AdWords, Yahoo and Bing preferred.

Previous experience in an SEO or link building role preferred.

Working knowledge of basic HTML preferred

Basic knowledge of Google Analytics.

Ability to prioritize work assignments, critical tasks, and routine work a must.

 

 

APPLY HERE

 

 

Production/Graphic Artist

Responsible for producing mechanicals from layout or spec sheets for final production. Produces materials for creative presentations, new business and internal projects. Produces prepress files, such as pdf/x1-a files for publications.  Create and ensure the delivery of correctly prepared, complete, accurate artwork to printers and manufacturers.

Responsibilities Include:
Review assignments directly with the Studio supervisor to determine the best method of execution.
Produce computer mechanicals based on the creative concept layout and maintain the creative integrity of the original concept. 
Review prepress file specifications prior to producing files and maintain consistent file preparation suitable for outputting by publications or vendors.
Assist the studio manager in developing methods to create and maintain consistent studio file 
preparation.
Produce consistent file results between the comp, layout and final mechanical.
Track usage & maintenance of all studio devices; computers, printers, scanners and digital cameras, etc.
Maintain a clean studio and surrounding environment. 
Work with staff to produce reproduction artwork for design, advertising, and other projects.
Ensure the quality and accuracy of files that are created or sent to print publications or vendors.
Communicate as necessary with studio or project manager  to eliminate and prevent errors and problems 
Check artwork for completeness and assure adherence to standards 
Monitor art preparation guidelines. Recommend technical and procedural updates and changes as needed 
Assist in the collection and distribution of assets for preparation of production artwork as necessary 
Assist in organizing, monitoring, archiving, and maintaining files on the server 

 

 

APPLY HERE

 

 

 

Online Marketing Associate

Responsibilities Include:

PPC management including ad copy creation, keyword search and expansion, campaign performance tracking and reporting.

Trafficking and management of display campaigns working through Doubleclick and interfacing with publishers.

Analyze and optimize campaigns based on specific client metrics.

Provide recommendations on how to improve performance of online marketing campaigns.

Continually evaluate and improve the effectiveness of campaigns.

Manage tracking and reporting of campaigns and provide management reports and insights.

Incorporate business objectives and into PPC and display strategies

Manage all client campaigns within budget requirements

Negotiating, implementing and managing ongoing relationships with all key online partners

Manage IOs and input into accounting system and sign offs from managers

Research the latest industry trends and best practices

Qualifications Include:

College degree in Marketing or related area

2-4 years of Paid Search/Digital Media experience

Experience of SEM, with expert knowledge of key search engines, Google, Bing, Yahoo

Experience managing online marketing channels – display and email

Proven ability of using web analytics to drive activity and achieve results

Proven success in managing PPC budgets

Proven ability to successfully drive positive results for clients

Self- starter, motivated

Excellent communication skills

Strong interpersonal skills

Doubleclick – DFA & Dart Search experience a plus

 

Other Duties:

Assist in other duties as needed

 

 

APPLY HERE