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careers at egc

digitallab

 

    

Join one of the 100 fastest growing, full service, advertising agencies in the U.S. located on Long Island!  

Where?  Melville, NY!

The EGC Group is a full-service integrated marketing and digital agency.  Formed in 1985, we are ranked as one of the Top Advertising Agencies in the United States by Advertising Age and were recently awarded as an Inc. 500/5000 honoree. Our clients include industry leaders in consumer products, finance, retail, education, hospitality and healthcare.

Why join our team?

We’ll give you the opportunity to showcase your creative expertise in brand development and digital and traditional media 

Rewards

dogfriendly

  • At EGC you will work hard – You will also be rewarded, recognized and encouraged to grow professionally.
  • At EGC, we strive to create an environment that breeds great ideas—we want to hear yours and have you run with them.
  • You will find us flexible for things like: doctor’s appointments or a meeting with your child’s principal (chip off the old block).
  • We’re dog friendly, so you can bring your pooch to work, so long as he doesn’t bark and stink up our space.
We Love To Celebrate!

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Monthly Birthday Breakfast (we all like to eat), Employee of the Month gets some extra $$ (and who can’t use that?), a Summer Family Party to celebrate what we have achieved, an Annual Holiday Party to mingle (but not too close) with clients, colleagues and guests, Spontaneous Cocktails to get the creative juices flowing.

 


 

SEO Coordinator

Job Description

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Roles & Responsibilities

  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
  • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
  • Participate in the development or implementation of online marketing strategy.
  • Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
  • Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
  • Collaborate with other EGC staff to integrate and complement marketing strategies across multiple sales channels.

Job Requirements

  • Bachelor’s Degree in Marketing or related field
  • Minimum 1 year in SEO role
  • Experience with Microsoft Office Suite; Google Analytics, AdWords, HubSpot, Moz, WebCEO, and Tag Manager
  • Ability to analyze how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
  • Ability to identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
  • Strong attention to detail

APPLY HERE

 


 

Social Media Manager

Job Description

Build and execute social media strategy through competitive and audience research to generate and share content that builds meaningful connections.

Roles & Responsibilities

  • Manage social presence for multiple EGC clients
  • Create monthly content calendars
  • Generate, edit, publish and share daily content that builds meaningful engagement and encourages community members to take action
  • Set up/optimize company pages within each platform to increase the visibility of company’s social content
  • Moderate user-generated content in line with the moderation policy for each community
  • Monitor customer service type inquiries and comments
  • Continuously capture and analyze social data/metrics, insights and best practices and act on the information to optimize and improve the campaigns
  • Collaborate with EGC creative team on concept development and assets needed for social posts
  • Plan and manage paid social campaigns
  • Monthly reporting
  • Performs other duties as assigned

Job Requirements

  • BS in Communications, Marketing, Business, New Media or Public Relations
  • Proven working experience in social media marketing
  • Excellent writing, editing (photo/video/text), presentation and communication skills
  • Demonstrable social networking experience and social analytics tools knowledge
  • Adequate knowledge of web design, web development, CRO and SEO
  • Knowledge of online marketing and good understanding of major marketing channels
  • Positive attitude, detail and customer oriented with good multitasking and organizational ability

APPLY HERE

 


 

PPC Manager

Job Description

Creatively and effectively manage and optimize PPC campaigns to generate maximum ROI for our clients.

Roles & Responsibilities

  • Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
  • Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Manage and maintain updates for large keyword lists and multiple clients/campaigns.
  • Provide creative copy suggestions and graphical ad templates.
  • Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
  • Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
  • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Communicate regularly with clients on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis.

Job Requirements

  • Bachelor's degree from an accredited university with an overall GPA of 3.2 or higher.
  • 3-5 years’ experience managing Google AdWords/PPC campaigns
  • Outstanding ability to think creatively, and identify and resolve problems.
  • Excellent analytical, organizational, project management and time management skills.
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
  • Ability to clearly and effectively articulate thoughts and points.
  • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
  • High levels of integrity, autonomy, and self-motivation.
  • Knowledge of Google Analytics, Hubspot a plus
  • Word, Excel, and PowerPoint experience

APPLY HERE

 


 

Account Manager

Job Description

The responsibility of the account manager is to be the client’s representative at the agency, and the agency’s representative at the client’s organization. It is his or her job to get the best possible work from the agency for the client – but at a profitable return for the agency.

The account manager develops a thorough knowledge of the client’s business, the consumer, the marketplace and all aspects of advertising, including creative, traditional media, social media and digital campaigns.

Roles & Responsibilities

Internal

  • Responsible for the day-to-day mechanics of the account. This includes media planning, opening jobs and organizing work flow through the agency.
  • Is knowledgeable at all times about the status of all projects within the agency and takes every effort to ensure that work is done effectively and on time. Keeps Account Supervisor informed as to status of projects and alert to any possible problems that could arise.
  • Works closely with creative group and keeps them informed as to any changes in client/competitive climate and review and evaluates final creative executions.
  • Reviews in advance and submits to client all invoices once they are believed to be correct.

Agency Service

  • Communicates daily with the client. Keeps the client informed on the progress of all work for which s/he is responsible.
  • Obtains client approvals in advance of initiating projects, including identification of target dates and budgets available.
  • Works with the client in the preparation of advertising and marketing plans. With Account Supervisor, is responsible for the agency’s input in all areas.
  • Maintains a thorough, sensitive and accurate liaison with the client, so that s/he is able to keep the agency informed of client’s problems and objectives.
  • Develops good relationships with client opposites and internally with agency associates.

Others

  • Helps to prepare and attends sales meetings.
  • Makes field trips as warranted.

Job Requirements

  • Bachelor's Degree or equivalent in Advertising, Marketing or Journalism
  • 2+ years of experience in Account Management
  • Analyze industry trends to determine the most promising strategies for their organization.
  • Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
  • Decision-making skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
  • Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
  • Management skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
  • Experience working with franchisees a plus.

APPLY HERE