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careers at egc

digitallab

 

    

Join one of the 100 fastest growing, full service, advertising agencies in the U.S. located on Long Island!  

Where? Melville, LI and New York City!

The EGC Group is a full-service integrated marketing and digital agency, providing services in advertising, online marketing, web development, data analytics, integrated communications planning, and strategic consulting. We retain clientele across retail, admissions, health, auto, craft beverage and nonprofit industries. Formed in 1985, we are ranked as one of the Top Advertising Agencies in the United States by Advertising Age and were recently awarded as an Inc. 500/5000 honoree.

Why join our team?

We’ll give you the opportunity to showcase your creative expertise in brand development, and digital and traditional media.

Rewards

dogfriendly

  • At EGC you will work hard – You will also be rewarded, recognized and encouraged to grow professionally.
  • At EGC, we strive to create an environment that breeds great ideas—we want to hear yours and have you run with them.
  • You will find us flexible for things like: doctor’s appointments or a meeting with your child’s principal.
  • We’re dog friendly, so you can bring your pooch to work, so long as he doesn’t bark and stink up our space.
We Love To Celebrate!

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Monthly Birthday Breakfasts (we all like to eat), an Employee Recognition Program that awards some extra $$ (and who can’t use that?), a Summer BBQ, an Annual Holiday Party to celebrate what we have achieved, and Spontaneous Happy Hours to get the creative juices flowing.

 


 

Social Media Manager

Job Description

Build and execute social media strategy through competitive and audience research to generate and share content that builds meaningful connections.

Roles & Responsibilities

  • Manage social presence for multiple EGC clients
  • Create monthly content calendars
  • Generate, edit, publish and share daily content that builds meaningful engagement and encourages community members to take action
  • Set up/optimize company pages within each platform to increase the visibility of company’s social content
  • Moderate user-generated content in line with the moderation policy for each community
  • Monitor customer service type inquiries and comments
  • Continuously capture and analyze social data/metrics, insights and best practices and act on the information to optimize and improve the campaigns
  • Collaborate with EGC creative team on concept development and assets needed for social posts
  • Plan and manage paid social campaigns
  • Monthly reporting
  • Performs other duties as assigned

Job Requirements

  • BS in Communications, Marketing, Business, New Media or Public Relations
  • Proven working experience in social media marketing
  • Excellent writing, editing (photo/video/text), presentation and communication skills
  • Demonstrable social networking experience and social analytics tools knowledge
  • Adequate knowledge of web design, web development, CRO and SEO
  • Knowledge of online marketing and good understanding of major marketing channels
  • Positive attitude, detail and customer oriented with good multitasking and organizational ability

APPLY HERE

 


 

Senior Digital Analyst

Job Description

Work with clients to provide recommendations to drive successful outcomes and improve online marketing performance. The Senior Analyst will apply knowledge of online marketing to solve our clients’ business problems. This position will work collaboratively with Leadership and relevant business partners to drive marketing excellence and efficiency for our clients.

Roles & Responsibilities

  • Analyze online marketing data to provide insight into the performance of clients’ website and online/interactive marketing programs.
  • Develop web measurement strategies and reporting of key business metrics.
  • Provide insights and develop recommendations based on measurement reporting and analysis.
  • Maintain functional expertise in database marketing, integrated channel marketing (including online based channels such as websites, banners, email and search), analytical tools, techniques, and other infrastructure requirements.
  • Internal account team facing responsibilities representing all marketing analytics (web, online advertising, email, and emerging trends).
  • Work closely with respective team members (media, creative, account management) within the agency and the client to optimize and coordinate campaign strategies.
  • Definition of program key performance indicators (KPIs) as well as program measurement methodologies.
  • Manage the tracking & reporting deliverables.
  • Ensure consistent & relevant analytics designed to optimize & influence strategic direction.
  • Develop and manage testing roadmap aligned to strategic direction and a deployment schedule for the program.
  • Manage implementation of new capabilities.
  • Other responsibilities as assigned

Job Requirements

  • Bachelor’s degree with minimum 3-5 years’ experience in a quantitative, marketing, mathematics, computer science, economics, or business role preferred
  • Demonstrable knowledge of analytics platforms and other business intelligence tools
  • Competent in online/offline campaign measurement
  • Must be Google Analytics trained
  • Experience with digital lead generation, SEO and PPC.
  • Proven track record of driving analytical insights into tangible results
  • Demonstrated thought leadership
  • Detail oriented while keeping sight of bigger picture/trends
  • Intellectually curious
  • Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction
  • Excellent management and time prioritization skills
  • Excellent project management skills
  • Excellent communication skills
  • Work autonomously to drive best practice adoption across a wide variety of clients and verticals
  • Able to think about both practical and visionary uses of available data
  • Deep understanding of marketing, advertising, and customer profiling

APPLY HERE

 


 

Account Manager (NYC Based)

Job Description

Act as the client’s representative at the agency, and the agency’s representative at the client’s organization. It is his or her job to get the best possible work from the agency for the client at a profitable return for the agency. The Account Manager develops a thorough knowledge of the client’s business, the consumer, the marketplace and all aspects of advertising, including creative, traditional media, social media and digital campaigns.

Roles & Responsibilities

Internal:

  • Responsible for the day-to-day mechanics of the account. This includes media planning, opening jobs and organizing work flow through the agency.
  • Is knowledgeable at all times about the status of all projects within the agency and takes every effort to ensure that work is done effectively and on time. Keeps Account Supervisor informed as to status of projects and alert to any possible problems that could arise.
  • Works closely with creative group and keeps them informed as to any changes in client/competitive climate and review and evaluates final creative executions
  • Reviews in advance and submits to client all invoices once they are believed to be correct.

Agency Service:

  • Communicates daily with the client. Keeps the client informed on the progress of all work for which s/he is responsible.
  • Obtains client approvals in advance of initiating projects, including identification of target dates and budgets available.
  • Works with the client in the preparation of advertising and marketing plans. With Account Supervisor, is responsible for the agency’s input in all areas.
  • Maintains a thorough, sensitive and accurate liaison with the client, so that s/he is able to keep the agency informed of client’s problems and objectives.
  • Develops good relationships with client opposites and internally with agency associates.

Other:

  • Helps to prepare and attends sales meetings.
  • Makes field trips as warranted.
  • Performs other duties as assigned.

Job Requirements

  • Bachelor's Degree or equivalent in Advertising, Marketing or Journalism
  • 2+ years of experience in Account Management
  • Analyze industry trends to determine the most promising strategies for their organization.
  • Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
  • Decision-making skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
  • Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
  • Management skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
  • Experience working with franchisees a plus.

APPLY HERE

 


 

PPC Manager

Job Description

Creatively and effectively manage and optimize PPC campaigns to generate maximum ROI for our clients.

Roles & Responsibilities

  • Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
  • Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Manage and maintain updates for large keyword lists and multiple clients/campaigns.
  • Provide creative copy suggestions and graphical ad templates.
  • Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
  • Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
  • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Communicate regularly with clients on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis.

Job Requirements

  • Bachelor's degree from an accredited university with an overall GPA of 3.2 or higher.
  • 3-5 years’ experience managing Google AdWords/PPC campaigns
  • Outstanding ability to think creatively, and identify and resolve problems.
  • Excellent analytical, organizational, project management and time management skills.
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
  • Ability to clearly and effectively articulate thoughts and points.
  • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
  • High levels of integrity, autonomy, and self-motivation.
  • Knowledge of Google Analytics, Hubspot a plus
  • Word, Excel, and PowerPoint experience

APPLY HERE