At The EGC Group, research is at the core of everything we do. We use a wide range of research tools to understand your brand, its customers, market, competition and your ultimate goals. We believe that lasting success with marketing and advertising strategies can only result from intense preparation.

The EGC Group provides:

• Market, sector and industry research
• Brand essence and positioning evaluations
• PRIZM Profiling and prospect targeting
• Site planning and evaluations
• Benefits testing
• Creative response mapping
• Internet-based research
• Fast-track SWOT and PEST analyses

Here’s how we make it happen:

The EGC Group; Targeting Your Best Prospects

Not everyone knows or loves your brand, so it is more important than ever to be able to efficiently target those consumers who are your best prospects. We do it with a combination of brand evaluations and household profiling, using the PRIZM system. This approach allows us to both get into the minds of your customers to find out who they are, what they like and why they love your brand and set targeting parameters for them so that we can develop strategies and plans to reach out to households and consumers who are you best prospects.

The EGC Group Competitive Analyses

Aristophanes said, “The wise learn many things from their enemies.” The EGC Group gives you effortless wisdom with full analyses of you product category including Share of market (SOM); Share of voice (SOV); competitor positioning review, and competitor tactics review.

The EGC Group SWOT Analyses

Strengths, weaknesses, opportunities and threats—your brand has them all. The EGC Group identifies them and shows you how to make the best use of strengths and opportunities, overcome weaknesses and defuse threats, and where important uses data from PEST analyses to augment the formation of the SWOT analysis.