At The EGC Group, research is at the core of everything we do. We use a wide range of research tools to understand your brand, your customers, your competition and your ultimate goals. We believe that lasting success can only be the result of intense preparation.

The EGC Group provides:

• Market, sector and industry research
• Brand essence and positioning evaluations
• Benefits testing
• Creative response mapping
• Internet-based research
• Fast-track SWOT analyses

Here’s how we make it happen:

The EGC Group Target Customer Analysis
Your numbers may tell you that not everyone loves your brand;
The EGC Group will tell you why. We get into the minds of your target customers to find out who they are, what they like and why they love (or hate) your brand. Then we advise you how to turn those haters into loyal customers.

The EGC Group Competitive Analyses
Aristophanes said, “The wise learn many things from their enemies.” The EGC Group gives you effortless wisdom with full analyses of your top 10 competitors’ messaging, spending and tactics.

The EGC Group SWOT Analyses
Strengths, weaknesses, opportunities and threats—your brand has them all. The EGC Group identifies them and shows you how to make the best use of strengths and opportunities, overcome weaknesses and defuse threats.