The Digital Brand Index is a quantitative measure of digital marketing performance relative to industry standards and your competition. To be effective, every marketer needs to be able answer some fundamental questions about their performance data:
Are the numbers good? How do they compare with the competition?
We’ve got all of the numbers… now what?
Inputs related to community building, audience engagement, and social content across platforms
Based on paid activity in digital and social channels, looking at efficiency and effectiveness
Rooted in performance indicators of user experience and conversion
Built from metrics related to links, ranking, and domain authority