Briarcliffe College

When Briarcliffe College tapped The EGC Group to reinvent its image, the institution’s goal was to recast itself to prospective students and gatekeepers from a career school to a traditional college. EGC’s research confirmed that the school needed to convince prospects that its degrees could help them embark on rewarding careers while giving them the benefits of a 4-year college. EGC developed  an integrated marketing campaign that now motivates students to seek additional information and begin the enrollment process.

EGC’s campaign touched on different points and highlighted different benefits of the school, like smaller classes and real world professors. The “Go Far.” campaign lives up to that line.