Briarcliffe College

Briarcliffe College had a reputation as one of the region’s top career schools, but when it changed its mission to become a four year college, it hired EGC to rebrand the college.

EGC’s research confirmed that the school needed to convince prospects that its degrees could help them embark on rewarding careers while giving them the benefits of a 4-year college. EGC developed an integrated marketing campaign that now motivates students to seek additional information and begin the enrollment process.