You only get 140 characters to make your point in a tweet. You get 160 to introduce yourself in your bio. What kind of first impression are you making?
We decided to take a look inward and see how members of the EGC team write their bios. Here’s what we found:
@Peteshelly – Pretty good bio, except the photo is about three months old and the Penguins imploded shortly after it was taken… How embarrassing. We’ll dock some points for that. (But air hockey’s still cool, right?)
@Crosaschi – Newb. It’s blank! (In his defense, he did join just a few days ago because I told him to…)
@JackieAtEGC – If I rate this one highly, think Jackie’ll bring me cupcakes? Seriously though, interests outside of work are great. It shows that you won’t just be talking about the office.
@TothsTweets – #Humblebragcityyyy (Note to self: recruit Meg for the EGC trivia team!)
@AngelaAtEGC – Going with the keyword list here, which is a great approach. Descriptive without being too verbose; it’s exactly what Twitter’s about!
@ErnieAtEGC – Should be @Ernie*Is*EGC, amirite? (No, literally, he founded EGC in 1985. The name comes from his initials!). He starts out swinging, though: “President and CEO”. No mistaking who we’re talking to right off the bat. Then he goes to something you might not know: he’s a musician. Well, if he talks advertising and music, I’m definitely going to tune in!
@Nicole_Larrauri – Boom. Short and sweet. On the other hand, no cover photo, no background. Is the lack of customization an oversight, or was it left purposefully simple, like something Apple would make? Because Nicole’s my boss, I’m gonna go with the latter. Well done! Jony Ivy would be proud!
@Frozen2Late – A dinosaur/yoga enthusiast with tattoos and cats? Hit the follow button. Pretty sure this is going to be one of the more interesting follows you’ll find. Stephanie, if your feed turns out to be selfies and sandwich shots, we’ll all be disappointed. A+ bio!
@SteffiErika – Another bio that’s right on point. We EGCers a fairly efficient bunch, huh?
@JessAtEGC – Another of the keyword bios! Again, this is a great way to quickly show what you’re interested in, and what we can expect from following.
Soooooooo… Best twitter bio in the agency. Who’s it gonna be? (And bear in mind that I *absolutely* wouldn’t give Nicole or Ernie *any* free points because they’re in charge and I’d like some bonus points myself…)
It’s got personality written all over it, which is what the game’s about on Twitter. And the custom background just adds to that!
So what can we take from this? How about a few best practices for writing your own Twitter bio:
-Personality rules. We want to follow people who will broaden our horizons and show us interesting things. If I wanted to follow people I already knew and agreed with, I’d probably find you on Facebook.
-Keywords are helpful to introduce yourself quickly. I know right off the bat whether we share the same interests and whether I think your tweets will be valuable to me.
-Show your expertise. Didjya notice nobody had “social media guru” in their profile? That’s because *telling* you I’m an expert isn’t nearly as good as *showing* you.
-Written By Pete Shelly, Content Developer
EGC Group on Twitter
- Walking out at 6:30 and it's still light out? We like you, daylight savings time. http://t.co/jq7ghlcn1A 07:29:55 PM March 10, 2014 ReplyRetweetFavorite
- EGC Weekend Reading 3/7/14 - This week you'll learn how to organize your social media in only 10 minutes a da... http://t.co/zmbBdcqM2F 09:00:21 PM March 07, 2014 ReplyRetweetFavorite
- New Weekend Reading: avoiding #socialmedia time killers, avoiding cliches, and avoiding getting old! http://t.co/nrOcJZ7bEC 04:24:14 PM March 07, 2014 ReplyRetweetFavorite
- Driving Foot Traffic With Facebook Offers - How retailers can convert online audiences to offline sales Social m... http://t.co/BI7OjnS9p0 08:58:56 PM March 06, 2014 ReplyRetweetFavorite
- How #retailers can convert online audiences to offline sales: http://t.co/h53FyI1oWg #socialmedia http://t.co/4zICHlOtN2 05:08:32 PM March 06, 2014 ReplyRetweetFavorite
- Ad Review Tuesdays
- admissions marketing
- Advertising Agency
- Advertising Agency
- Advertising in Today's Economy: How to Emerge a Market
- Celebrity Guest Blogger
- Content Marketing
- Digital Marketing
- Direct Marketing
- Event Marketing
- Great Article
- Online Marketing
- Public Relations
- Social Media
- Social Networking
- The EGC Weekend Reading
- The Latest Trends in Marketing
- Traditional Media
- Weekend Reading
TagsAdvertising advertising agency Andrea LaSala Snyder apple bing Black Friday brand awareness Branding cable TV advertising charity content marketing CreateAthon CRM digital digital marketing digital media Education and Assistance Corporation EGC egc group Ernie Canadeo Event Marketing facebook franchise marketing Girl Scouts of Suffolk County google Independent Group Home Living iPads for Autism iphone marketing new media Nicole Larrauri non-profit Online Marketing online media organic search retail retail marketing search engine marketing search engine optimization seo Social media Social Networking The EGC Group Twitter video marketing