If you are unaware of what exactly Search Engine Optimization is, you’ll soon discover that it is one of the most vital processes to any and every website. The goal of SEO is to improve the organic search, or “unpaid” search results of your website. Generally, when someone searches via a particular phrase relating to [...]
Continue Reading →You’ve heard about the new Facebook format changes, right? Of course you did ? you’ve even seen some in your Facebook “News Feed,” which now looks a whole lot different. Now, everyone is asking “why?”
It’s because they’re improving the social networking experience. Facebook wants to make their product more interactive and this isn’t the [...]
Continue Reading →First off, we’d like to congratulate Tori Linscott and Erin Molina, July and August EGC Employee of the Months!
We thought it would be fun to get to know these two a little better so we went in and did a little investigation, something we like to call, ‘The Employee of the Month Spotlight.’ We [...]
Continue Reading →I read a lot of blogs about social media.
Here is the best statement I’ve seen lately. It comes from Peter Shankman, author, entrepreneur, and speaker.
“Social media is not ‘cool.’ MAKING MONEY IS COOL. Social media is simply another arrow in the quiver of marketing, and that quiver is designed to GENERATE REVENUE.”
Amen [...]
Continue Reading →Picture this: I’m on the elliptical machine at the Snap Fitness in Smithtown. It’s just after 7 A.M. and I’m finishing up my morning workout. I’m a sweaty mess and my hair is matted down in about 37 different directions. Hot, I know. I realized a week or two ago [...]
Continue Reading →To me, a young advertiser and an advocate of social media and its many uses, crowdsourcing is the core of social media engagement— it should be embraced and incorporated in to any want-to-be successful advertising campaign. Coca Cola’s current crowdsource campaign with Maroon5 falls right in line with my thinking; [...]
Continue Reading →Remember the old saying “any press is good press”? I have been thinking a lot about this where Charlie Sheen is concerned. I have been a huge fan of his for years. I DVR ‘Two and a Half Men’ and even still watch the reruns. Now I have [...]
Continue Reading →Mention the name ‘Lotus’ and it evokes a strong sense of racing performance, history and heritage. That proud history and heritage now lives on in their newest Lotus model the ‘Evora.’
Lotus Motorcars of Long [...]
Continue Reading →Agency leaders gathered in Austin, Texas this week to discuss the topic of Transformation, and EGC was glad to be a part of it. It’s no secret that the advertising, marketing and media business has transformed dramatically in the past few years (and even in the past few months). As consumers, we have all transformed [...]
Continue Reading →I recently attended a conference in Las Vegas where a prominent female CEO discussed the stages of life for women – as well as the implications these stages had on influencing their marketing decisions. I was looking forward to her discussion, as she has held leadership positions for brands that I respect and admire. [...]
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EGC Group on Twitter
- Pharrell Launches Social Media Platform for Artists - SocialTimes http://t.co/BlNkQpY4 via @socialtimes via @NicoleAtEGC
- Check out some great shots from the @LIDigitalSummit! #lidigital http://t.co/aSHsByaQ
- @Newsday reports on the turnout from yesterday's @LIDigitalSummit. http://t.co/QdOU983S Were you there?
- RT @idsaudiovideo: "Long Island really needed this", most common phrase @ @LIDigitalSummit yesterday.Great job to the entire @egcgroup team
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