“Twitter’s new API could further it’s position as an advertiser’s choice second screen ad platform. Not only does it allow us to manage and optimize simultaneous campaigns, but it allows us to be much more targeted and to take better advantage of trending topics. Some advertisers who have already tested the platform have seen a swell in performance. One advertiser saw a 61 percent reduction in the cost per engagement since using the API. We are looking forward to integrating this into our client’s campaigns.”
First Look: Cool Stuff Inside Twitter’s New Advertising Interface
by Jim Edwards
March 7, 2013
Twitter recently allowed just five companies to build new interfaces for Twitter’s Ads API, the interface that allows advertisers to plug in promoted tweet ad campaigns automatically to Twitter.
The move was potentially the beginning of a huge transformation for Twitter, a platform seen as an interesting but small-scale social media add-on for many marketers.
Now, with automated, en masse buying made easier, Twitter is poised to move to the core of any large advertiser’s budget – in part because of its close association with TV.
TV watchers like to tweet, and activity on Twitter closely reflects stuff that’s happening on TV.
TBG Digital gave us a first look at the dashboard it has built for Twitter’s Ads API. The company – already one of Facebook‘s largest ad buyers – believes advertisers will want to buy campaigns on Twitter to augment their TV advertising. (After all, what’s the point of buying a Super Bowl ad if no one tweets about it?)
The TBG Twitter tool also allows advertisers to time their campaigns so they can hijack, or ride on the coattails of, anything else that’s happening on TV, too – much as Oreo did when then lights went out at the Super Bowl in February.
Here’s how it works.
EGC Group on Twitter
- Walking out at 6:30 and it's still light out? We like you, daylight savings time. http://t.co/jq7ghlcn1A 07:29:55 PM March 10, 2014 ReplyRetweetFavorite
- EGC Weekend Reading 3/7/14 - This week you'll learn how to organize your social media in only 10 minutes a da... http://t.co/zmbBdcqM2F 09:00:21 PM March 07, 2014 ReplyRetweetFavorite
- New Weekend Reading: avoiding #socialmedia time killers, avoiding cliches, and avoiding getting old! http://t.co/nrOcJZ7bEC 04:24:14 PM March 07, 2014 ReplyRetweetFavorite
- Driving Foot Traffic With Facebook Offers - How retailers can convert online audiences to offline sales Social m... http://t.co/BI7OjnS9p0 08:58:56 PM March 06, 2014 ReplyRetweetFavorite
- How #retailers can convert online audiences to offline sales: http://t.co/h53FyI1oWg #socialmedia http://t.co/4zICHlOtN2 05:08:32 PM March 06, 2014 ReplyRetweetFavorite
- Ad Review Tuesdays
- admissions marketing
- Advertising Agency
- Advertising Agency
- Advertising in Today's Economy: How to Emerge a Market
- Celebrity Guest Blogger
- Content Marketing
- Digital Marketing
- Direct Marketing
- Event Marketing
- Great Article
- Online Marketing
- Public Relations
- Social Media
- Social Networking
- The EGC Weekend Reading
- The Latest Trends in Marketing
- Traditional Media
- Weekend Reading
TagsAdvertising advertising agency Andrea LaSala Snyder apple bing Black Friday brand awareness Branding cable TV advertising charity content marketing CreateAthon CRM digital digital marketing digital media Education and Assistance Corporation EGC egc group Ernie Canadeo Event Marketing facebook franchise marketing Girl Scouts of Suffolk County google Independent Group Home Living iPads for Autism iphone marketing new media Nicole Larrauri non-profit Online Marketing online media organic search retail retail marketing search engine marketing search engine optimization seo Social media Social Networking The EGC Group Twitter video marketing