Insights: The EGC Blog

Return to blog


For a long time, it showed up in my mailbox every month. And for a long time, it went into a stack with all the others.

A subscription to the print version of Fast Company costs something like $7 a year. It’s a no brainer.

But I never read it. I never even opened it. Why? Because I already follow Fast Company, Fast Co Labs, Fast Co Create, Fast Co Design, and Fast Co Exist on Twitter. I never had to open the magazine because I got more content than I could possibly read from those feeds. Sending me a link with a headline is way easier to sort through than skimming an entire magazine for articles I might or might not be interested in reading.

Except, when there are too many of those links, I get overwhelmed.

About two weeks ago, I was scrolling through my Twitter feed when I came across a series of posts from the *five* FastCo entities that I follow. It was early in the morning and they were shotgunning out all the new content for the day. It was like 15 articles all at once.

Suddenly, my carefully curated Twitter feed was filled with too much stuff.

And that’s the tricky part about the Internet: there’s always something else that you’d rather be looking at. It’s not like television, where there’s never anything on and I constantly settle for watching garbage. There’s almost always something new and cool happening online, and I need help narrowing it down to just a few of those at once.

The print version of Fast Co does that for me. You can post as many articles you want over your (five!) Twitter account(s!), but you can only fit so much into a physical magazine. Someone curates it for me now.

I haven’t given up on following all those Twitter accounts, but I don’t click on them nearly as often anymore. I just don’t have time for it.

And when I do, well, there’s a stack of unread Fast Companies waiting for me.

Written by Pete Shelly, Content Developer