"This is a terrific all-inclusive, but concise article from Amy Porterfield's Facebook Marketing All-in-One For Dummies.
She quickly moves you step by step through the process of setting up a Facebook Event Listing that should garner your organization's event results. It would indeed be dumb to ignore what seems to a fail-safe system for establishing and then reminding friends and fans of an event and her Facebook Ad suggestions are once more right on the money and leave no stone unturned.
The comments of Joep Claessens and Shannon Kennedy clearly show they 'get it.'"
How to Promote Your Business Events on Facebook
- Click the Edit Page button at the top of your Facebook page.
- Choose Update Info in the drop down menu.
- Click the Apps link on the left sidebar to see all the apps you have available on ?your Facebook page.
- Find the Events App and click the Edit Settings link. A pop-up box appears.
- Click the (Add) link next to the (Tab: Available) text and then click the Okay ?button.
- The pop-up box disappears and you now have the Event app showing where all of your apps appear on your Timeline.
- Now you can click on the app and create your event
- Share the event on your Timeline with a call to action and a compelling image.
- Create a registration page (or sales page if it's a paid event) outside of Facebook. Then you can direct your Facebook fans who are interested in your event to a site where you can talk more about it, add more photos and branding elements, and most important, capture leads from your registrations and RSVPs.
- Involve your other presenters by tagging them – and asking them to talk about it. Try giving them some posts with images, information and links.
- Promote until the very end. Keep your fans updated on new speakers, registration information, discounts and maybe teasers of what's to come through frequent Facebook updates right up until the event itself or the last call for registrations.
- Turn some updates into Promoted Posts to snag more views. You can create a short promotional video or some fun images, teasing fans about the event. Videos and images always get more clicks than text posts.
- Advertise the event. Turn your event into a Page Post Ad by clicking "export event" and creating an ad for your target audience.
- Get attendees talking. Respond to RSVPs, "likes" and questions by welcoming guests, answering questions, and asking what they are looking forward to or want to hear more about. Create some word-of-mouth excitement. (Everyone who joins an event can "suggest" the event to others, admin or not.)
- Leverage your Timeline cover photo. You can't include a call to action on a company page image, but you can create an eye-catching, branded Timeline photo.