"Do you remember when people thought email marketing would replace direct mail? Or digital marketing with TV? Today it's the harmony of all channels working in symphony that makes a campaign more powerful. The conclusion that 'mobile cultures of currency will forever change the face of modern commerce' is an overstatement. Yes, it may well be effective, and it will find a powerful niche. For those who still pay by check, credit card, or cash, however, this conversion to mobile currency will be a difficult sell. Even if a majority of people jump on this band wagon, the old reliable forms of commerce will remain. Credit cards, for example, did not make cash obsolete. Why will mobile commerce do so?"
Is Mobile Currency Really Making Cash Obsolete?
Oct. 11, 2012
Adam Broitman, Ad Age Digital
The value of the dollar bill is not derived from its material composition; it's merely a symbol that represents a cultural understanding of value. Howard Rheingold explained the overlapping origins of language and currency.
"The origins of writing actually came from accounting. The symbols of agricultural civilizations enabled these large empires to emerge for the first time, with hierarchies and work gangs, and irrigation and large-scale building projects. The people who kept track of things, the priests or the rulers, began to make deals. If you deposited 50 bushels of wheat in a granary, they would get you 50 little clay tokens and make it into an envelope."