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"Traditional Media"
I received a Kindle for Christmas, like over a million other people did last year. Having used it just a few times since receiving it, I had nothing but praise for it. I loved its size and weight—I vowed to never carry heavy books around again! I can read the [...]
Continue Reading →Have you seen the Geico commercials with the cavemen bowling or the caveman running through the streets? The whole idea behind them is that they just want to be themselves and not be looked at strange or be thought of as “cavemen.” These ads, at least for me, have done [...]
Continue Reading →“Single-digit down in the new up…”
This is a quote from Carlos Lamadrid, senior-VP-chief brand officer at Woman’s Day Brand Group, in a recent Advertising Age article about media spending for the first half of 2009 and projections for the remainder of the year.
Once a month EGC employees meet to discuss new media opportunities. The New Media Committee is co-chaired by myself, Alicia Brauneisen, a Senior Media Buyer, and Tony Valdo, our Digital Strategist. The committee has been in effect since the beginning of the year. Each month we get together to speak about [...]
Continue Reading →Tomorrow, August 29th, would have been Michael Jackson’s 51st birthday. The loss of Michael Jackson continues to be felt around the world and is still the focus throughout the media. Michael Jackson’s death on June 25, 2009 sparked a flurry of media coverage. We have seen reports on how music sales [...]
Continue Reading →Some months ago, we posted a blog about the success of The Snuggie—that blanket with sleeves that had managed to sell over 4 million units with little more than a direct response TV commercial in its marketing arsenal. Though some of us at EGC cried foul (It’s a blanket!! Who [...]
Continue Reading →Online Media Daily recently ran an article titled “Direct Mail Doomed, Long Live Email,” predicting the death of direct mail at the merciless hands of the Internet. Citing a new report from research firm Borrell Associates, the article noted that spending on direct mail is expected to decline 39% over [...]
Continue Reading →The New York Times reported this week that newspapers are seeing a double-digit loss in ad revenue so far this year, coming off a decrease of nearly 8 percent the prior year. The losses have been attributed to a variety of factors, including the slow economy, decreased circulation, increased costs for newsprint and a [...]
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With the penetration of digital video recorders (DVRs) in households nearing 25%, how can marketers make sure their message is seen?
Some are becoming more and more creative in making sure their message looks as much like entertainment as [...]
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