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"The Latest Trends in Marketing"
Although little more than a decade old, PPC advertising, which, for non-techies who are reading this, stands for Pay-Per-Click, has already had an enormous impact on the world of online marketing. Over that time, several automated systems have taken shape to simplify the management of PPC Accounts. Sadly, PPC is anything but simple, and [...]
Continue Reading →In November 2011, The EGC Group posted a helpful article about the King and Queen of Search Engine Optimization: Master Web Content and Keywords, respectively. We heard a lot about the mighty “King,” but what about the faithful “Queen”?
As the accomplished Search Engine Optimizers of The EGC Group will tell you, keywords are the [...]
Continue Reading →EGC Group personnel have developed events, sponsorship packages and experiential marketing opportunities that create heightened community awareness and increased sales opportunities for small, medium and large companies, products and services.
We provide event sponsorships that work on a variety of levels:
EGC Event Sponsorships:
Help you win the customer loyalty battle. Our goal is [...]
Continue Reading →Don’t ask if you don’t want to know the answer, right?
Well that’s what I was always told. Companies, however, are forever asking for your feedback. How would you rate our service? How can we improve our business to better serve you? How would you rate our product? The question is, do they really do [...]
Continue Reading →Here are some helpful “Do’s and Don’ts” for surviving and thriving at this year’s Company Holiday Party.
1. Don’t skip the party. Go to the party for at least 30 minutes. Remember that this is only one night of the year. Consider it an extension of the workday. Go to the party, relax and socialize [...]
Continue Reading →In a recent issue, Harvard Business Review published an article under this same title, detailing the mashup of the digital and physical retail experience. Mind you, I am often turned off to any article that begins with “the future of…anything ” but this had some true insights into channel marketing.
I often identify myself as [...]
Continue Reading →As we prepared our Thanksgiving meals, many of us were already thinking about where we planned to shop on Black Friday, forgetting about the deals we can score on Cyber Monday! However, this year Cyber Monday was not forgotten. In fact, it was a huge success! Sales were up 22% from last year and hit [...]
Continue Reading →I am definitely an early bird when it comes to holiday shopping. Those that know me will not be the least bit surprised to hear I already have a spreadsheet drafted with what everyone is getting. My big struggle every year, other than what to get for the parents that have everything, is what to [...]
Continue Reading →I first walked into an Apple store in 2003. It was like a rock concert, with people clamoring to touch the “stars” and get picked for their turn at the Genius Bar. Like so many things Apple, it was a transforming experience. (Did I buy the stock? Of course not.)
As marketers recognize the power [...]
Continue Reading →Every year many of us spend hours upon hours deciding on what to be for Halloween. This year many companies decided to use Halloween as a way to extend their brand outreach with Brand Mascot Costumes. Progressive used their TV commercial star Flo to create ‘Dress Like Flo This Halloween.’ They created an integrated [...]
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