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Although little more than a decade old, PPC advertising, which, for non-techies who are reading this, stands for Pay-Per-Click, has already had an enormous impact on the world of online marketing. Over that time, several automated systems have taken shape to simplify the management of PPC Accounts. Sadly, PPC is anything but simple, and [...]
Continue Reading →What to expect in 2011:
2010 brought many exciting changes and developments in the digital space. We wanted to take a look ahead to 2011 and get an idea of what we expect to see. Here are ten things we expect to see happen in 2011.
1. Mobile Tipping Point
Mobile is here to [...]
Continue Reading →Ask a room full of people if they are gamers. You will get a lot of “nos.” Ask those same people whether they have played Doodle Jump on their iPhone, bowled on Wii or played Farmville on Facebook and you will have an overwhelming amount of “yeses.” The gaming industry [...]
Continue Reading →As the holiday shopping season draws to a close, many store front retailers have likely become acquainted with a new kind of customer who is here to stay—the mobile phone web-enabled customer (MPWEC).
Often unassuming as (s)he walks into [...]
Continue Reading →Would you?
My Dad, probably like your own, always used to ask me this when I would ask for permission to do something that was, in all likelihood, not a wise decision. It seemed that my requests were always [...]
Continue Reading →We recently had a debate at the Agency about a topic that seems to touch many of our clients’ advertising these days. We were pretty divided about the topic and thought our blog was a good place to get others’ thoughts.
The hot topic is the call to action to become a Fan [...]
Continue Reading →Incredibly, the marriage of the old and new has finally happened. It may be the beginning of the end, even though I hope not. Trinity Church in NY is going to be using Twitter for the Stations of the Cross on Good Friday. That’s right, tweets about the Stations of [...]
Continue Reading →Got my daily eMarketer email (which I refer to as my online marketing statistics daily bible) and something caught my eye. They had some facts from the PEW internet and American Life Project around the users of Social Networks for November & December of 2008, and as you would imagine, 75% of 18-24 year olds [...]
Continue Reading →The EGC Group, voted Best Advertising Agency by Long Island Business News, has selected DoubleClick Inc., a premier provider of digital marketing technology and services, as its provider for digital ad management. The EGC Group will be using DoubleClick’s integrated DART® platform to meet the digital marketing needs of The EGC Group and its clients who place [...]
Continue Reading →We’re going to be twittering like MadMen during our agency holiday party this year with tweets from what’s happening at the party, what we’re hearing about the advertising industry and the economy and asking attendees questions you want answered. You can leave a comment or email me at tonyv@egcgroup.com.
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EGC Group on Twitter
- Pharrell Launches Social Media Platform for Artists - SocialTimes http://t.co/BlNkQpY4 via @socialtimes via @NicoleAtEGC
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- RT @idsaudiovideo: "Long Island really needed this", most common phrase @ @LIDigitalSummit yesterday.Great job to the entire @egcgroup team
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