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EGC Introduces: Car Porn

On April 1, 2011 By EGC Admin

Mention the name ‘Lotus’ and it evokes a strong sense of racing performance, history and heritage. That proud history and heritage now lives on in their newest Lotus model the ‘Evora.’

 

Lotus Motorcars of Long [...]

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I recently finished reading The Tipping Point: How Little Things Can Make a Difference by Malcolm Gladwell.  For those that don’t know, the book is about the how social epidemics form and stick.  The author cites a number of case studies to show how trends are sparked and take hold [...]

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Some months ago, we posted a blog about the success of The Snuggie—that blanket with sleeves that had managed to sell over 4 million units with little more than a direct response TV commercial in its marketing arsenal.  Though some of us at EGC cried foul (It’s a blanket!!  Who [...]

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