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Online Media Daily recently ran an article titled “Direct Mail Doomed, Long Live Email,” predicting the death of direct mail at the merciless hands of the Internet. Citing a new report from research firm Borrell Associates, the article noted that spending on direct mail is expected to decline 39% over [...]
Continue Reading →We at EGC know just as well as anyone the importance of a strong CRM program to your business, especially in a weakened economy. We’ve posted several blogs that cite research which shows that holding on to existing customers is easier and less costly than acquiring new ones. A recent [...]
Continue Reading →EGC was asked to give a presentation this past Wednesday about Database Marketing at a client’s franchisee seminar. In preparing for the event, we reviewed the latest industry research and uncovered some very interesting facts:
- Two-thirds of customers switch brands because of perceived indifference from the original company (Forrester Research);
– Businesses in [...]
With online sales—especially of luxury goods—on the decline, many Internet resellers are turning to their customer databases and making online purchasing a “race” to snag deep discounts, sometimes between 50-70%.
A recent Wall Street Journal article reported an increase of “flash sales” from luxury fashion websites like gilt.com, ideeli.com and hautelook.com. The sites offer [...]
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