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"Branding"
As I sat on the beach this weekend, a plane flew by towing yet another banner advertisement. It was a very simple design, all black, with two words in white “Avion Tequila.”
If you watch the hit HBO series Entourage you know that Avion Tequila has been [...]
In the wake of the Tiger Woods scandal, the question of “is it worth it” when it comes to celebrity endorsement has again come center stage. At The EGC Group we are ready to explore the topic, and want to take the debate one step beyond, and look at these [...]
Continue Reading →With the Olympics in full swing and millions of people watching Olympic athletes achieve their dreams of winning gold, there’s something else they’re winning–endorsements. Athletes train for years to make it to the Olympics, dreaming of bringing home the gold. Winning a medal brings a great sense of pride and accomplishment [...]
Continue Reading →Radio Shack announced this week that they are undertaking a rebranding effort and renaming themselves “The Shack,” a nickname that employees, customers and investors have used for the company for years.
http://www.dallasnews.com/sharedcontent/dws/bus/ptech/stories/080409dnbusradioshack.3b04ea3.html
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