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"Advertising in Today’s Economy: How to Emerge a Market"
As the holiday shopping season draws to a close, many store front retailers have likely become acquainted with a new kind of customer who is here to stay—the mobile phone web-enabled customer (MPWEC).
Often unassuming as (s)he walks into [...]
Continue Reading →Would you?
My Dad, probably like your own, always used to ask me this when I would ask for permission to do something that was, in all likelihood, not a wise decision. It seemed that my requests were always [...]
Continue Reading →I recently finished reading The Tipping Point: How Little Things Can Make a Difference by Malcolm Gladwell. For those that don’t know, the book is about the how social epidemics form and stick. The author cites a number of case studies to show how trends are sparked and take hold [...]
Continue Reading →This just in—the economy is starting to turn around! And though a real recovery may still be months away, now that word has leaked that things are improving, you can expect many businesses to start positioning themselves for success when consumers finally come back out of the sheltered caves they [...]
Continue Reading →It’s no secret that we at EGC are true believers in the power of research. We follow a strict policy that all of our marketing is fact-based, born from some knowledge of our client’s target audience and what they need and want from our client’s product/service.
This holiday season is a great time to be a shopper. Never before in recent retail history has there been as many deep discounts. As noted in today’s Wall Street Journal, retailers are doing more to fight for the consumer dollar in today’s dark holiday shopping season. Continue Reading →
Introduction:
Typically, during recessions, marketers tend to become defensive or shut down completely. If, instead, you become aggressive and implement new tactics, you can gain share from your competitors and, when the recession is over, you will come out the winner.
You may be finding that the traditional advertising methods that worked in the past [...]
Continue Reading →Remember the Mary Tyler Moore Show and her character Mary’s parties? They had a reputation for being bad. When guests arrived, there was Ted crooning off key at the piano or someone else having a fight or Mr. Grant taking too much veal Prince Orlaf. Something always went wrong. When [...]
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