Posts by: Nicole Larrauri
In a recent issue, Harvard Business Review published an article under this same title, detailing the mashup of the digital and physical retail experience. Mind you, I am often turned off to any article that begins with “the future of…anything ” but this had some true insights into channel marketing.
I often identify myself as [...]
Continue Reading →Agency leaders gathered in Austin, Texas this week to discuss the topic of Transformation, and EGC was glad to be a part of it. It’s no secret that the advertising, marketing and media business has transformed dramatically in the past few years (and even in the past few months). As consumers, we have all transformed [...]
Continue Reading →I recently attended a conference in Las Vegas where a prominent female CEO discussed the stages of life for women – as well as the implications these stages had on influencing their marketing decisions. I was looking forward to her discussion, as she has held leadership positions for brands that I respect and admire. [...]
Continue Reading →KFC franchisees want to deep fry their corporate marketing department right now, and in my opinion, for very good reason.
Recently the corporate parent, Yum! Brands have launched an “Unthink KFC” campaign. The campaign has been intended to educate consumers about the healthier side of KFC.
Franchise owners are so unhappy [...]
Continue Reading →We’ve celebrated the Fourth by getting in a little bit deeper into FourSquare. While growing in importance, Foursquare and other geo-location social sites are often left out of social networking planning because of its newness. In our round of regional franchise meetings this week, we gave a FourSquare 101. Here’s a breakdown:
Today we’re taking a closer look at AT&T’s “Rethink Possible” campaign, produced by BBDO.
The campaign features orange fabric covering the country and several national landmarks
While at first the image is aesthetically striking, my mind immediately went to the The Gates, the beautiful and ambitious art installation in Central Park by Christo [...]
Continue Reading →Welcome to a new feature here on the EGC Blog, Ad Review Tuesdays.
We’ll be taking a closer look at the best, worst and most notable campaigns out there.
The campaign will be looking at today is the new Kia Soul “This or That” campaign where agency David & Goliath has brought back the [...]
Continue Reading →As I’ve been visiting retailers around the country this week…..there has been one hot topic that I can’t get away from: Yelp.
In case you haven’t heard, Yelp, one of the leading consumer review websites announced changes of business practices after getting hit with a third lawsuit this week. The class action [...]
Continue Reading →EGC was lucky enough to attend 2010 CES Consumer Electronics Show in Las Vegas. It’s always an amazing experience, and this year absolutely beat the previous year in innovation. We’ve recapped the best trends and what they mean to you.
Connect: this is not just the EGC mantra but it was the [...]
Continue Reading →By Ernie Canadeo
As the ground continues to shift under our feet, advertisers, agencies, and the media have learned that we must continuously monitor and reevaluate how to best reach customers using new methods and metrics, how to redefine our business models to remain financially viable, and how to insure we [...]
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