Posts by: johnmurphy

The Retail Mood

On November 15, 2011 By johnmurphy

I first walked into an Apple store in 2003.  It was like a rock concert, with people clamoring to touch the “stars” and get picked for their turn at the Genius Bar.  Like so many things Apple, it was a transforming experience.  (Did I buy the stock?  Of course not.)

As marketers recognize the power [...]

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I read a lot of blogs about social media.

Here is the best statement I’ve seen lately. It comes from Peter Shankman, author, entrepreneur, and speaker.

“Social media is not  ‘cool.’ MAKING MONEY IS COOL. Social media is simply another arrow in the quiver of marketing, and that quiver is designed to GENERATE REVENUE.”

Amen [...]

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