You may have seen the logo on the EGC site, but you may not be sure what the AAAA stands for and what it means.

Formed in 1917, The American Association of Advertising Agencies (AAAAA)  is the only national advertising trade association. There are 13,000 advertising agencies in the United States, yet fewer than 1,300 are members of the AAAA. Yes, the AAAA membership base is select. In fact, member agencies must go through a rigorous election process in which more than half of those who apply, fail. However the member base of AAAA is powerful; more than 75% of all national, regional and local advertising is placed by a AAAA member agency.

So what does working with a AAAA agency mean for you?

By working with a AAAA member agency, you can benefit from the world’s largest database of industry articles, product information, demographic information, media intelligence and more. Comparative advertising data, best practices in mobile and online, case studies of brand leaders, sales data by product or industry, can all be provided quickly and at no additional cost to member agencies.  

In addition, the AAAA has a dedicated committee staffed by industry experts for every agency activity and every advertising medium, keeping EGC employees apprised of every new trend and development.

Through the AAAA Professional Development program, clients can be sure that agency employees are always knowledgeable about the ever changing advertising business through ongoing webinars, conferences and whitepapers.

Lastly, by choosing a AAAA member as a partner, you know that the agency is  respectable and ethical, and most importantly, stable.

This entry was posted on Wednesday, October 28th, 2009 at 7:24 pm and is filed under The Latest Trends in Marketing, posted by Nicole Larrauri. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.