Rich DeSimone, Creative Director
Twitter: @RichAtEGC

“While this dissertation of the best beverage to consume in regard to creativity (alcohol) or execution (caffeine) may have interesting conclusions, it is also risky. Generally speaking, it may give too many people the excuse to indulge, regardless of the situation. (The well-stocked office bars of Mad [...]

Kim Sivillo, Director of Client Services
Twitter: @kimsivillo

“The concept of ‘disruptive innovation’ is, in an understatement, risky. The article concludes that while this is a “messy process with sweet rewards,” disruptive innovation is also a make-or-break model of doing business. Companies and brands that are excited to try disruptive innovation should practice [...]

Tony Pasquariello, Account Supervisor

“Much of what is covered in this article should be rigorously practiced by most brands and businesses. Ms. Sassi bluntly states that businesses not in tune with social media are “dead in the water” and her suggestions are a good guide for those who are still trying to get the [...]

Kim Sivillo, Director of Client Services
Twitter: @kimsivillo

“So, in addition to B2B (business-to-business), the acronym M2M (many-to-many) may become frequently used. This is possible, however, if this new breed of manufacturer can stay the course and last after a few years. The growth of ‘the maker movement’ is described in this article [...]