Social Media Metrics that Matter
Your goals for social media are set for 2014 and you feel ahead of the game. But are they realistic goals or “vanity” goals?
What is a “vanity” goal?
Vanity goals on social media platforms are based numerical objectives that appear substantial but [...]
You don’t understand it well enough.
Albert Einstein said that. And while I don’t play at his level on… well, anything, I think I get his meaning.
We’re in the advertising business, which means we’re in the business of explaining things. Brand stories, promotions, product benefits, contests, you name it.
Whether you’re [...]
There are days when I just need to do reports and there are days when I just get bogged down with emails or meetings, trying to plan for what’s coming up or what’s already out there so we can keep tinkering and keep learning.
Sometimes, though, it feels like I’m just treading [...]Continue Reading →
Earlier this week, we announced the release of our 2013 Holiday Marketing Insights, the most recent in our annual retail white paper series. The report covers five trends that retailers can take advantage of this season:
The “nonline” shopping experience The evolving nature of Black Friday Conversation and social promotion Multi-screen use [...]Continue Reading →
CreateAthon is 24 hours of on-the-fly strategy and execution. It’s designed to go quickly; the work is made to last.
After all the coffee cups and late-night snacks are gone, the yawns are stifled and the food trays are empty, the work remains.
Four deserving charities received print ads, logos, rebranded brochures and [...]Continue Reading →
Last week, Google announced “Hummingbird”, a brand new algorithm for its search results. While “Penguin” and “Panda” were tweaks, Hummingbird is a brand new shiny algorithm; something Google has not introduced since 2001. While not all of the details have been announced, here’s what we know:
One of the [...]Continue Reading →
Clearly, one of the most important pieces of preparation is choosing a design for this year’s t-shirts!
How cool is this?! As I was putting this post together, I got an email that we are announcing a fourth participant, AHRC Nassau!
We’re just a month out from CreateAthon — a 24 hour period [...]Continue Reading →
So here’s a thing: You can’t swing a stick these days without hitting an article or a documentary about people “unplugging” and taking a vacation from the Internet (in fact, “Fast Company” devoted a cover story to the topic recently). Most of these pieces are thought provoking and interesting [...]Continue Reading →
CreateAthon: it’s a day in October, a full day (all 24 hours!), when we drop our work and pick up a cause or two… or three. Hopefully three, ‘cause this is one of those “the more, the merrier” things. We drop our everyday work and our everyday roles in an all-hands-on-deck, get-the-job-done-before-the-coffee-runs-out [...]Continue Reading →
EGC Group on Twitter
- This anti-spoiler Twitter app is awesome. The programmer behind it is even more awesome. http://t.co/2CXfXILJOO 03:10:11 PM June 11, 2013 ReplyRetweetFavorite
- This tweet brought to you by #iOS7! http://t.co/y6BnBXBdaR 10:30:17 AM June 11, 2013 ReplyRetweetFavorite
- Welcome aboard, Jim! (He's running our new craft beverage division!) http://t.co/2ZlbWSQTGP 03:05:27 PM June 10, 2013 ReplyRetweetFavorite
- Did you miss the Weekend Reading? We're looking at #leadership, disruptive #innovation, and #commencement speeches: http://t.co/wCYvgQwNHw 08:31:38 AM June 10, 2013 ReplyRetweetFavorite
- Ad Review Tuesdays
- admissions marketing
- Advertising Agency
- Advertising Agency
- Advertising in Today's Economy: How to Emerge a Market
- Celebrity Guest Blogger
- Content Marketing
- Digital Marketing
- Direct Marketing
- Event Marketing
- Great Article
- Online Marketing
- Public Relations
- Social Media
- Social Networking
- The EGC Weekend Reading
- The Latest Trends in Marketing
- Traditional Media
- Weekend Reading
TagsAdvertising advertising agency Andrea LaSala Snyder apple Black Friday brand awareness Branding cable TV advertising charity content marketing CreateAthon CRM digital digital marketing digital media Education and Assistance Corporation EGC egc group Ernie Canadeo Event Marketing facebook franchise marketing Girl Scouts of Suffolk County google Independent Group Home Living iPads for Autism iphone leadership marketing new media Nicole Larrauri non-profit Online Marketing online media organic search retail retail marketing search engine marketing search engine optimization seo Social media Social Networking The EGC Group Twitter video marketing