Here are some helpful “Do’s and Don’ts” for surviving and thriving at this year’s Company Holiday Party.
1. Don’t skip the party. Go to the party for at least 30 minutes. Remember that this is only one night of the year. Consider it an extension of the workday. Go to the party, relax and socialize [...]
In a recent issue, Harvard Business Review published an article under this same title, detailing the mashup of the digital and physical retail experience. Mind you, I am often turned off to any article that begins with “the future of…anything ” but this had some true insights into channel marketing.
I often identify myself as [...]
As we prepared our Thanksgiving meals, many of us were already thinking about where we planned to shop on Black Friday, forgetting about the deals we can score on Cyber Monday! However, this year Cyber Monday was not forgotten. In fact, it was a huge success! Sales were up 22% from last year and hit [...]
Continue Reading →I am definitely an early bird when it comes to holiday shopping. Those that know me will not be the least bit surprised to hear I already have a spreadsheet drafted with what everyone is getting. My big struggle every year, other than what to get for the parents that have everything, is what to [...]
Continue Reading →I first walked into an Apple store in 2003. It was like a rock concert, with people clamoring to touch the “stars” and get picked for their turn at the Genius Bar. Like so many things Apple, it was a transforming experience. (Did I buy the stock? Of course not.)
As marketers recognize the power [...]
Continue Reading →Every year many of us spend hours upon hours deciding on what to be for Halloween. This year many companies decided to use Halloween as a way to extend their brand outreach with Brand Mascot Costumes. Progressive used their TV commercial star Flo to create ‘Dress Like Flo This Halloween.’ They created an integrated [...]
Continue Reading →If you are unaware of what exactly Search Engine Optimization is, you’ll soon discover that it is one of the most vital processes to any and every website. The goal of SEO is to improve the organic search, or “unpaid” search results of your website. Generally, when someone searches via a particular phrase relating to [...]
Continue Reading →You’ve heard about the new Facebook format changes, right? Of course you did ? you’ve even seen some in your Facebook “News Feed,” which now looks a whole lot different. Now, everyone is asking “why?”
It’s because they’re improving the social networking experience. Facebook wants to make their product more interactive and this isn’t the [...]
Continue Reading →First off, we’d like to congratulate Tori Linscott and Erin Molina, July and August EGC Employee of the Months!
We thought it would be fun to get to know these two a little better so we went in and did a little investigation, something we like to call, ‘The Employee of the Month Spotlight.’ We [...]
Continue Reading →I read a lot of blogs about social media.
Here is the best statement I’ve seen lately. It comes from Peter Shankman, author, entrepreneur, and speaker.
“Social media is not ‘cool.’ MAKING MONEY IS COOL. Social media is simply another arrow in the quiver of marketing, and that quiver is designed to GENERATE REVENUE.”
Amen [...]
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