Rich DeSimone, Creative Director
Twitter: @RichAtEGC

“While this dissertation of the best beverage to consume in regard to creativity (alcohol) or execution (caffeine) may have interesting conclusions, it is also risky. Generally speaking, it may give too many people the excuse to indulge, regardless of the situation. (The well-stocked office bars of Mad [...]

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Ernest G. Canadeo, Founder and President
Twitter: @ErnieAtEGC

“Most of these speakers – from different walks of life – touch upon similar topics in their commencement addresses; namely, humanity and a continued desire to learn. Some emphasize that the secret to a successful life is human connection and giving back. Others believe in [...]

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Kim Sivillo, Director of Client Services
Twitter: @kimsivillo

“The concept of ‘disruptive innovation’ is, in an understatement, risky. The article concludes that while this is a “messy process with sweet rewards,” disruptive innovation is also a make-or-break model of doing business. Companies and brands that are excited to try disruptive innovation should practice [...]

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Nicole Larrauri, Managing Partner
Twitter: @Nicole_Larrauri

“The Integrated Cascade of Strategic Choices is fascinating. The five components – winning aspiration, where to play, how to win, capabilities, and management systems – equal the model of what makes up a well-oiled machine, in that none are exclusive, and all must work strongly to keep [...]

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Tony Pasquariello, Account Supervisor

“Much of what is covered in this article should be rigorously practiced by most brands and businesses. Ms. Sassi bluntly states that businesses not in tune with social media are “dead in the water” and her suggestions are a good guide for those who are still trying to get the [...]

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Stephanie Weingart,
Social Media Community Manager
Twitter: @Frozen2late

“The metaphor of how social media “puts a megaphone” on customer opinion is perfect. Whether through one or more platforms or by reading and researching related Internet forums, the collective ‘voice’ of the online consumer has gained a resonance and power that never existed [...]

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Kim Sivillo, Director of Client Services
Twitter: @kimsivillo

“So, in addition to B2B (business-to-business), the acronym M2M (many-to-many) may become frequently used. This is possible, however, if this new breed of manufacturer can stay the course and last after a few years. The growth of ‘the maker movement’ is described in this article [...]

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Len Rothberg, Event Marketing Director/Senior Account Manager

“Each point listed and described by Mr. Trinanes will be advantageous to marketers, providing they learn how to harness these components of experiential and digital. The use of Real-Time Analytics is especially beneficial, as the course of a campaign can be adjusted – on the spot. With [...]

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