This week’s edition covers a wide array of subjects that are topical, newsworthy, and practical, ranging from online analytics, the mechanics of social media, reputation management, and how to best deal with the worst scenario of delivering bad news.
You may not know them by name, but you have definitely seen them…parallax websites. We begin this week’s edition with an EGC blog which answers some questions about how parallax websites work, how to create one, and the pros and cons (yes, there are some) involved in the process.
If you shop online, and revisit a particular website, you will see recommendations or suggestions for you to check out – all because of an item you viewed on your previous visit. This is an example of online analytics at work…read how they are changing the world economy and how you can use them to your best advantage.
In keeping with the topic of online influence, the next article examines how well-known brands (in this case, General Motors), have integrated strong reputation management tactics to both counter and appease any negative word-of-mouth among customers.
Nobody likes to relay bad news, but it is inevitable at some points in life, particularly in business. Our third article is a step-by-step guide for anyone who is faced with having to be in this position, and how to be as graceful and professional as possible in a difficult task.
We end this edition on a lighter note with one reality of today’s online world: It's hard to keep up with the many different social media platforms that are available. We therefore present a fun infographic about one of your favorite guilty foods and how it can be discussed in each platform.
Eat well, be social, and have a great weekend.
Thinking Parallax? Think On This...
The EGC Group
by Nicole Larrauri; Managing Partner
For instance, here. And here. And here, and here, and here.
We made one here.
Would a list work better for you? Here’s one with the best 20. And one with the best 30. And if you still need more, one with the best 40 that are out there. (Read more...)
Using Analytics to Entice Customers
by Rubal Walia
Ninety per cent of you reading this article like emerging technologies. No, I didn’t do any analysis to come to a figure of 90 per cent. It is but a guess. However, in today’s world, it is indeed possible to collect information over a period of time and use analytics to predict precise outcomes. (Read more...)
Digital Account Manager
Much of the information here is not news to anyone who has either purchased or browsed products via an online retailer. Once you revisit that particular retailer’s homepage – recommendations, offers, or assorted types of ads that are related to what you previously searched for are going to show up. What may not be immediately obvious is that other types of websites are taking the lead from retailer sites and adapting analytics for their own methods of attracting, appealing to – and keeping – the attention of the public. The impact and figures produced by this revolution are staggering and unprecedented. (As proof of this, how often do you hear or read the term “quintillion” anywhere?)
G.M. Uses Social Media to Manage Customers and Its Reputation
The New York Times
by Vindu Goel
SAN FRANCISCO — If you glance at the Facebook page of General Motors, it seems like business as usual at the Detroit automaker, even though the company is struggling to cope with the recalls of 1.6 million cars that it has linked to 12 deaths. (Read more...)
Because of social media, the reality that G.M. is living and dealing with now is a stark example of how consequences must be faced and actions accounted for. Social media has made conditions in these circumstances far more stringent, uncompromising, and potentially unforgiving. (One would like to think that if social media did not exist, the auto giant would do the right thing in any event and address the current situation at hand.) Vindu Goel accurately refers to G.M.’s situation as walking the tightrope. From dealing with customers on an individual basis as much as possible to cooperating with the authorities as this investigation continues, G.M. is indeed walking the tightrope between being there for its customers and maintaining its integrity, and each factor depends on the other.
10 Tips for Delivering Bad News
by Robert J. Bies
From negative performance reviews and massive employee layoffs to federal budget cuts and fatal test results, bad news is almost a daily phenomenon across all industries and sectors. (Read more...)
Founder & President
Kudos to Professor Bies for this practical, to-the-point, yet compassionate list of how to appropriately and tactfully be the bearer of bad news. The content in point 8 is especially important, as it covers the importance of explanation, along with concluding the statement with some words of hope or consolation. This may seem contradictory, as these words will not fix the situation, nor may they immediately register with the person (or persons) who are hearing them. They are necessary, however, even if only on a subconscious level, as some level of dignity may be maintained – for both listener and speaker.
Social Media Explained
(Click here to view an infographic that details the dynamics of different social media platforms.)
Director of Social Media
In case you don’t know how to speak “donut”! This seemingly simple infographic, however, reveals that each social media platform is, in a sense, its own language. And each individual language interprets and highlights any single thing under the sun (donuts in this example), for its audience to take note of. Whether the messaging is subliminal or direct, practically everything has been saluted or the subject of a social media platform.
"Life is what happens to you while you’re busy making other plans."
-- John Lennon