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Insights: The EGC Blog

Video_Marketing_coming_out_of_megaphone.jpgVideo marketing is a win-win situation for brands, businesses, and consumers. And by adding social media to the mix, the wins are practically guaranteed. With the relatively recent advent of Instant Video on Facebook, the partnership between video and advertising cannot be underestimated.

Here, we highlight why video marketing is so important to your marketing strategy.

Why you should develop a video presence, even if you’re campaigns are already strong:

First off, let us state that video advertising is not a magic solution. It will not turn prospective customers into loyal followers who will rush out to buy your brand. As with every effective campaign, the success comes from integrating different forms of media that make people sit up and take notice. This may range from traditional print to a cutting-edge website to social media pages. The inclusion of video in a campaign, and especially on social media, will definitely make any particular brand more noticeable than it might have been before.

As Amy Edel-Vaughn, EGC’s Content Strategist and Developer, points out, “While video in some ad formats may not drive as many initial conversions (for example a Click to Website ad featuring video may not drive as many clicks as a CTW ad featuring a carousel or single static image might), what we do see is that video generates incredible engagement – not only Post Likes, but Post Shares and Post Comments. Users share vital feedback, express excitement about what’s featured in the video, and they pass that content on within their network of friends, creating valuable positive impressions for brands.”

“When combined with other elements in a Facebook Canvas ad, for example,” she adds, “we do see the action increase in clicks through to learn more. In fact, we’ve seen our highest Click Through Rates (CTR) happen from a Facebook Canvas ad that prominently featured video in the mix of rich content within that digital experience.”

Where will video take marketing in the future?

Digital marketing expert, Swati Josh, stated in Tech Crunch, that “Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants.” Additional strengths of video marketing include SEO benefits and the ease with which the brain can process video content, thus boosting ad recall.

Supporting Ms. Josh’s predictions, EGC’s Social Media Community Manager Adam Chan adds, Video ads are a great way for advertisers to create custom audiences in Facebook. You’re able to create different audiences for remarketing purposes based on how long the user viewed your video ad. So essentially, you can target other ads to this specific group of people who have shown interest in whatever was featured in your video – all while creating a lot of brand awareness with the cheapest CPMs by far, when compared to other ad types.”

So in conclusion, with video marketing, brands can make a quick – but strong – impression that people will remember. Since videos receive a ton of engagement, you can get maximum exposure with shares, likes and comments. And on top of all the positives, video marketing is also cost-effective. Like we said in the beginning, it’s a win-win situation.

Find out how video marketing can be incorporated into your strategy:

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Entering a web address into a browser has become second nature, but do we ever bother to notice that some sites have “http” or “https” before the main URL? What difference can one letter make? A very big difference, and as of the beginning of the New Year, Google Chrome will be the browser that points out this difference. But it’s all good; or rather, it’s for our own good.

First, what is the difference between http and https?

If you do not already know, the acronym “http” stands for Hypertext Transfer Protocol, whereas https stands for Hypertext Transfer Protocol Secure.  So the difference between the two is that the “s” stands for security.

Why is Google taking notice?

Beginning in 2017, Google Chrome will start letting users know when a site is not secure.  The purpose behind Google’s effort is to eventually make all Internet traffic completely encrypted by the end of the year. It may therefore be said that the resolution for Google Chrome in 2017 is to make the Internet a more secure (and thus safer) place to search, study, and make transactions on. As Danielle Wiener-Bronner explains in “CNN Money”: “This guarantees users are reaching the website they intend to visit, and the extra security protects them against hackers.”

What will it mean for your website to get secure?

How specifically will this “encryption enforcement” benefit users and businesses?

It will increase customer satisfaction but providing them with a secure site that will guard them against hackers. Customers who have been hacked by a transaction on a particular site will most likely not go back there again. So this increased security will foster repeat business for merchants.

If the above findings are not enough to make companies jump on the encryption band wagon, they should keep in mind that failing to do so might lower their positioning in Google search results (which are very competitive to begin with).

So, security breeds two major benefits:

  1. A healthy online ranking
  2. Satisfied and loyal customers

Getting the “s” added to the end of “http”

In a recent “PC Magazine” article, Tom Brant states that in time, this policy will apply to every website, regardless of data sensitivity. Danielle Wiener-Bronner substantiates Google’s progress, as allegedly “more than half of Chrome desktop page loads are now served over a secure network,” yet “only one-third of the top 100 non-Google sites use a secure connection by default.” In time, hopefully other web browsers will follow the lead taken up by Google Chrome.

Steve Castro, EGC’s Director of Digital Development concludes: “Major social networks like Facebook and Twitter made the move to HTTPS in 2012. I would like to emphasize that Google is recommending this for all websites…not just websites that have a form or user login. Also, the most common way to secure your site with HTTPS is by installing an SSL (Secure Socket Layer) Certificate on your server. However, there are many different levels of SSL…buyer beware: you get what you pay for. E-commerce sites should spend the extra money to get a top-level dedicated SSL certificate, rather than a cheap shared SSL certificate.”

To sum it up, all businesses and brands that have a website should complement Google’s efforts by checking to see that all encryption settings are optimized and secure as possible. As Mr. Castro states, although this may require additional funding for certain types of sites, the protection is well worth it.

Here’s an early wish for a happy ­– and secure – new year.

Need help getting your website secured or have questions for our developers, we'd love to hear from you! 

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Facebook may well be seen as a dynasty – from its initial purpose as a social media platform, to its wild success as a marketing venue. The platform is the parent company of Instagram, which has proven to be beneficial to online advertising, and it has also incorporated the use of Delivery Insights, which helps marketers get an idea of how well their ads are competing in Facebook Ad Auctions. And recently, Instant Video was introduced to work in concert with Facebook Messenger.

Instant Video Introduced to Instant Messenger

EGC Group’s social media team shares with us that they see this as a positive step forward for Facebook. Senior Social Media Manager Adam Chan observed, “Facebook Messenger’s Instant Video feature seems a bit overdue. There are already a few messaging apps that have similar capabilities that have been out for a while now.”

Publications such as Engadget, The Verge and Tech Crunch have all posted pieces comparing this new development to Snapchat and its ephemeral video content sharing.

Adam adds, “However, it is great to see how intuitive and not abrasive using Instant Video is in Facebook Messenger. I expect to see the billion daily Facebook Messenger users quickly adopt this instant video, bringing us together and adding a more ‘social’ experience on social media.”

Content Strategist and Developer, Amy Edel-Vaughn, shared, “The platform has been working hard to tweak its Facebook Messenger app to create a better user experience and afford marketers better ways to connect brands and users. The importance of video in social media marketing is clear, and this is a natural integration.”

How Does Instant Video Work?

So, what exactly is Instant Video and how does it work? First: Instant Video is compatible with Apple iOS and Android devices only.

In a post for “WHNT 19 News,” Michelle Stark writes that this latest feature will enable users to send videos, photos, GIFs and written messages while texting in the app. She includes the following quote from the Facebook blog: “It’s perfect for sharing moments with friends who aren’t right by your side or making your conversations richer by seeing each other face-to-face when you are messaging.”

Nathan Ernest Olupot, writing for PC Tech Magazine, goes into further details of exactly how Instant Video works. (One side benefit is that there is nothing to download, as it is a background update.) Simply tap the video camera icon while in Messenger. You can even make it full screen with a double tap.

While Instant Video is still new, there’s no denying its potential to become successful, and part of that reason has to do with being part of the Facebook dynasty. Everything – from sponsored ads to insights, complemented by Facebook Messenger and the now accompanying Instant Video – makes anything that a registered user needs within convenient reach. And for marketers and advertisers, the possibilities are virtually limitless.

Find out more about online video and how your brand or business can grow from it.

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Back_to_School_Written_on_Chalk_Board_with_Supplies.jpgHello “School Season 2016.” Kindergarten to college-age students are exchanging their summer stuff for school supplies. And whether they are browsing the aisles of their local brick-and-mortar stores or scanning the Internet and purchasing online, there are several strategies marketers can use to boost their sales.

Timing is Everything

Starting as early as July and going into September, students, families, teachers, and school faculty start preparing for the school season. According to the National Retail Federation, for 2016, total spending for school supplies is expected to reach $75.8 billion (up 11% from last year). That’s a spending number that all retailers want to be a part of.

To be a part of that number, however, the necessity for retailers to build timely back-to-school campaigns cannot be underestimated. Timing emails and product launches to the highest spending months is the best way to capitalize on the heavily shopped days.

Something to keep in mind: In a recent article that appeared in “Advertising Age,” Adrienne Pasquarelli states that merchants began promoting their school supply sales later in 2016 than they had in previous years, but they still made strong impact. Don’t take that as a sign, however, that's ok to take your time. Research, evaluate, and above all – segment your campaigns to the right student audiences.

Segment Your Marketing

The importance for merchants to segment their marketing can mean the difference between a super-successful selling season (say that fast three times!) and just getting by.

Primary and secondary grades get more of a focus during back-to-school sales. College-age students, however, make for what Erika Jolly Brookes, writing for “Independent Retailer,” calls “larger ticket items.” Culling information from Rubicon Project, Ms. Brookes notes that the budget for parents who were buying for a grade or high school child was $873, whereas purchasing for a college-age student required $1,100.

The obvious moral here for merchants is to check inventory and know what products to sell to a particular student set. And while the cultivation and strengthening of a mobile presence should come as no surprise to merchants (regardless of the selling season), there are some interesting findings that only solidify this point.

Making Mobile Friendly Ads for Students…and Parents

For one thing, the power of mobile has crossed age barriers. Yes, the “youngsters” are not the only ones who are mobile-savvy. The “old people” (i.e., their parents) are also getting into the act and are on their way to becoming as sophisticated in the practice of searching, comparing prices, and purchasing from a mobile device as their children. Emma Martin, writing for “Mobile Marketing Watch,” notes that 85% of parents are using smartphones this year to search and shop for their kids’ school supplies. This percentage was revealed in findings from Retale, an advertising platform for retailers and brands, who’s president, Pat Dermody, claims that mobile usage for school shopping has risen 10 percentage points year-over-year.

In Conclusion...

There are some very noteworthy conclusions about the impact that back-to-school shopping has:

  1. Ads related to this time of year can appear later but still make strong sales
  2. Greater earnings can result from careful segmentation and targeting to specific ages
  3. And mobile is continuing its rise in playing a role in increased purchases

While these findings are not surprising, who’d have thought that an unexpected benefit to mobile shopping for school supplies is that it may bridge the generation gap?

Learn more about how you can build strong seasonal campaigns:

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Person_Holding_Mobile_Phone.jpgSummer is ending soon, which means that school will be in session before we know it.  This is a time when high school seniors contemplate what they want to do and where they want to go after they graduate.  Many will go on to higher education, like college or career schools.  But with so many options out there, how do they determine where to go? 

This is the question that many institutions often ask themselves.  With so many possible students to reach, combined with so many avenues for advertising (social media, email, and the traditional in-person “Open House” events and college fairs), the Catch-22 for colleges and career schools is knowing who, where, and how to target.  The possibilities for these schools to make their digital marks is virtually limitless.

So how do you develop your digital strategy?

Know your Audience

Evan Calafates, Search Marketing Manager for the EGC Group, states that first and foremost, recruiters should do some research before promoting the schools they represent: “I would say to know your audience before you start any sort of branding creative. Some tips would be to look at Affinity Groups in your analytics (who knows, maybe your customers really like movies, or highest converters are techies). Also, do a generic remarketing campaign, and really see where your traffic is heading. The content they view after leaving your site could be very…‘in-site-ful.’” 

Create Excitement About Your Brand

EGC’s Senior Search Manager, Valarie Collier, listed several branding strategies and tips that schools should follow in order to remain relevant in the upcoming fall season. 

Google Display Network

The Display Network allow schools to connect with potential students with a variety of ad formats across the digital universe. 

Remarketing

Career schools can use customized remarketing lists to achieve specific marketing goals. For example, you can create a "form abandon" list to show ads to the people who started the application process but was not completed.

Show Why Your Different

Showing the versatility of your school can make you stand out in the crowd.  Schools should always boast their flexible hours and schedules, online class formats, multiple class starts, and internship programs.

Use Social Media Ads

In a recent blog, we highlighted why social media ads are worth the investment.  Here, Adam Chan, EGC’s Social Media Manager, offers insight on the specific types of social media ads to utilize in getting the attention of prospective students:

Lead Generation Ads 

This is a great way to streamline the lead generation process (rather than having a prospective student clicking on an ad, then going to a landing page with a form). Social media platforms, like Facebook and Twitter, offer marketer’s ads that let users fill out forms right in the ad without leaving the app. This is great because these platforms already have your information and by having students “auto complete” the form filling process can help increase conversion rates. 

Video View Ads

This is another great way to get your brand out there, and it can cost less than a penny per view.  Platforms like Facebook allow you to create targeted audiences based on people who’ve already watched your videos, whether they watched five seconds or completed watching the whole video. You can than target future ads towards these people with a strong call-to-action.

Event Responses Ads

These ads promote your Facebook event to increase your attendance. This ad set is extremely useful if you school is hosting an event like an open house. If someone says they’re interested in attending or going to the event, Facebook sends out reminders by sending notifications to the user the week of and again the day of the event.

In Conclusion

The need for continuing education, whether it be a high school senior or someone looking for a career change, is always increasing.

In a recent article posted on Inside Higher Ed, authors Jim Crone, Jon Niebch and Todd A. Hitchcock claim that competition for higher education institutions to attract prospective students is greater than ever, with the last 20 years showing an increase not only in the percentage of high schoolers who applied to colleges, but in the numbers of colleges each applied to.

Recruitment tactics, particularly in regard to a particular school’s digital presence, has to be competitve and relevant.   

(With so much activity and so many students to reach, the job title of “school recruiter” may well become one of the fastest-growing professions in the near future.)

Learn more about how your school can develop a stand-out digital strategy:

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SLL_1.jpgIf you still don’t know the answer to “what is Snapchat?” – it’s a hugely popular app that lets you share images or video clips to your friends that disappear after viewing them. Snapchat has quickly become America’s second favorite social network, right behind Facebook. More than 100 million people use Snapchat every day, so it’s no wonder why every advertiser wants Snapchat in their social media strategy.

How to Use Snapchat

SLL_2.jpgSnapchat is often the topic of conversation in our social media team strategy meetings, and we’re always reviewing if and where best to integrate it into our social media strategies for client. And we realized there was an opportunity to get everyone throughout the agency signed up and more comfortable with using the platform.

The biggest obstacle for many in using Snapchat is that the app’s interface is not so user-friendly to newcomers. (I personally learned how to use Snapchat a few years back from my cousin in elementary school, who taught me all the secret tips and tricks.) So we decided to host an EGC Snapchat Lunch & Learn ASAP!

Lunch & Learns at The EGC Group are fun opportunities for our whole team to learn together and share new happenings in the advertising world. The Social Media team presented a few slides about what Snapchat is, what’s helped it become so popular, and some Snap skills to get everyone started taking photos or video, posting to their own stories, and discovering content from friends, brands and top publishers.
A favorite feature here at EGC is finding curated content from around the world and opportunities to interact in new ways with their favorite brands.

Is Snapchat Right for You?

SLL_3.jpgWe wrapped up the Lunch & Learn with a focus on using Snapchat as advertisers, and the importance for each individual brand to really explore the question: “Should we be on Snapchat?”

While Snapchat sounds like the place to be, does it make sense for your business to be on this platform? It’s important to consider if your desired target audience is on the platform and how you’ll promote your activity there on other platforms, on your website and in emails to drive awareness for your presence. Additionally, Snapchat requires a lot of hours of planning, shooting and posting. Consider where best to allocate your resources to achieve your brand’s social goals.

Snapchat Advertising

We also talked about Snapchat’s paid advertising capabilities, including video ads, sponsored Geofilters, and sponsored lenses. We enjoyed looking at how some of our favorite brands have been using these tools (such as Sour Patch Kids, Taco Bell, and Everlane). Snapchat ads are an expensive investment, but can yield a big impact on engagement and brand awareness.

The Snapchat Lunch & Learn concluded with a short Q&A over everyone’s favorite – pizza!

Be sure to follow The EGC Group on Snapchat!

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Olympics.pngNBC reportedly paid about $1.1 billion for the rights to air the events in Brazil this week, but has already brought in $1.2 billion in advertising. With a hefty price tag for advertising on both this network’s television and digitally streaming broadcasts also comes the exorbitant cost of being an official sponsor of the event.

Mind the Rule 40 

For brands like Coca-Cola, Visa and McDonald’s (who can afford to attain official sponsor status), there are native advertising opportunities, broadcast spots and a clear presence at the events. These brands can use terms and logos that are related to the Olympics within their ads and promotions.

Some of the most iconic ads from this sponsorship relationship have been Proctor & Gamble’s “Thank You Mom” spots that have become a powerhouse campaign, and which now has its own Facebook Page with 842,001 fans.

For brands without that official sponsorship in place, the controversial “Rule 40” of the International Olympic Committee has prevented use of any terms that could be tied to the Olympics. And enforcement of this rule has been serious over the years.

During the London 2012 Olympics, the branding police cracked down on local businesses in the UK such as Dennis Spurr, owner of the Fantastic Sausage Factory in Weymouth, who found himself in hot water with the IOC and was ordered to take down his sign that featured five rings made of sausages down – or face legal action.

With the threat of what in U.S. dollars equaled $30,000 fine looming, Spurr took the sign down. He replaced it with five squares made of sausages, but the Olympic brand police returned and ordered him to take that sign down, too.

During Sochi 2014, there were reports of Olympic officials covering non-Olympic sponsor logos on laptops and phones of members of the press with tape. The efforts were reportedly to prevent an Apple logo appearing on air instead of sponsor Samsung’s logo.

Rule 40 has been revisited and loosened to some extent in 2016, thus opening the door to some advertising opportunities for non-sponsor brands, but still within strict parameters. Non-sponsors are still banned from using Olympic terms, and even words like “victory” in some contexts.

Reports indicate that non-sponsor brands are advised not to share official Olympic content, use any IOC related hashtags, or even wish athletes luck during the games. The Hartford Courant reports non-sponsor brands are even restricted from using terms such as “performance,” “challenge” and “effort.”

Brands like Under Armor are working within the newly adjusted rules to feature Olympic gold medal winner Michael Phelps – and without ever actually mentioning the Olympics. Its “Rule Yourself” spot has become one of the most-shared Olympics spots of all time, with shares happening across social media platforms.

Getting in on the Olympic Excitement

So how can non-sponsor brands without a budget to land a deal with Michael Phelps get in on the fun and excitement? Simply going patriotic with “Show us your red, white and blue” for either a coupon or complementary item like a smoothie could be the start of a fun campaign. Discussions on social about personal fitness goals can capture the spirit of athletic energy – and without venturing into territory that would prompt a visit from the brand police.

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Group_of_Friends_With_Mobile_Phones.jpgFacebook is once again taking social media advertising to a whole new level. With the introduction of Instagram Stories (announced this past Tuesday, August 2) and with Facebook Live really heating up, Facebook is an unstoppable digital metropolis. And, let’s not forget their 1.71 billion monthly active users. 

So let's dive into the day-old question: To advertise with Facebook or not?  Here are 3 reasons why we think advertising with Facebook is not only a smart choice – but a necessity.

1. Your Ads Can't Be Blocked on Mobile 

Like we mentioned, Facebook has 1.71 billion monthly active users, and according to Inc.half a billion of them only access Facebook via the mobile app, where you ads can't get blocked. That’s huge for your audience reach!

Over the years, businesses have expressed serious concerns about Facebook advertising, but with mobile Facebook and Instagram apps escaping ad blockers, there is no better way to get in front of the right audience.  

2. Stay Relevant with Features Everyone is Talking About

You can always count on Facebook to continually evolve.  Take the new Instagram Stories, for example. Facebook famously tried to purchase Snapchat last year for as much as $3 billion. But when that attempt was unsuccessful, Facebook worked to develop its own spin on the features that make Snapchat so appealing. The feature they decided to incorporate were Instagram Stories, which are very much like Snapchat Stories in that both are made up of temporary posts that allow users to share moments of their day. Instagram Stories have already been receiving a lot of buzz and engagement.

Here at EGC, we see the huge power in using this innovation to stay connected with your audience and reach even broader audience. 

3. Use Virtual Reality to Expand Your Reach

As mentioned in one of our previous blog posts, Facebook Live has created an exciting option that has many powerful brands sitting up and taking notice. Next up? Creating an even bigger opportunity for advertisers by allowing them to offer a truly immersive, high-quality audio and visual cinematic experience for users.

Facebook typically gets scrutinized for spending billions of dollars to acquire startups and new tech – like Oculus VR and Two Big Ears – but it’s these acquisitions that will enhance the offerings and create new opportunities for advertisers to reach a larger audience. Oculus VR and Two Big Ears will play a huge part in developing 3D audio for Virtual Reality (which was a huge topic at F8 2016).

On Facebook 360, Two Big Ears stated, “Our mission is to make Virtual Reality audio succeed across all devices and platforms, and continue to help creators make the best experiences for billions of people across the world.”  We wouldn’t expect any less.

Facebook just always seems to get ahead of the curve and do it best. They continue to expand on their innovative platform, giving you a huge motivation to choose Facebook for your ideal mobile audience.

Find out more about how Social Media Marketing can benefit your business:

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Verizon and Yahoo on Mobile Devices

It’s finally official:  Verizon announced on Monday, July 25th, that it's buying Yahoo for $4.83 billion.  Having acquired AOL just last year, Verizon has once again proven its strong presence in telecommunications (not to mention its ambitiousness).  Once the acquisition is final (expected in early 2017), Verizon is set to be the third largest digital advertising network, behind Google and Facebook.  That’s huge news for the content marketing space.

Quick, what does this mean for Yahoo?

According to Marissa Mayer, CEO of Yahoo, this acquisition is a giant leap in the right direction.  Marissa was quoted in an article by Steve Mollman for Quartz, saying “Yahoo and AOL popularized the Internet, email, search and real-time media…It’s poetic to be joining forces with AOL and Verizon as we enter our next chapter focused on achieving scale on mobile.” Ah yes, mobile.

How this acquisition will boost mobile marketing

This acquisition symbolizes the straightforward progression towards mobile and could reshape the landscape of how we view digital advertising.  As Kelly Liyakasa and Zach Rodgers wrote in AdExchanger, this deal, “…dramatically extends the carrier's addressable audience, adding 600 million monthly active mobile users that will support the company's cross-device advertising ambitions.” That’s a very impressive number. 

In short, digital advertising, and those who utilize it, will be launched into a new stratosphere of online marketing possibilities. Businesses that have been hesitant about going digital will have a new, powerful incentive to seriously consider making this move.   

Just to reinstate our point, back in 1959, RCA released Elvis Presley’s album 50,000,000 Elvis Fans Can't Be Wrong; today, 600,000,000 active mobile users certainly can't be wrong.

Explore how digital advertising can benefit your company:

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No stranger to battling social platforms for dominance, Facebook, which has been challenging YouTube to be the "King of Video", is taking on Twitter’s Periscope.  Facebook Live is becoming the live streaming choice of some pretty powerful brands.

Facebook Live Hits the Jackpot with Sports Broadcasting 

The battle between Periscope and Facebook Live is heating up this summer as the NBA and USA Basketball announced this week that they will be live-streaming a total of nine men’s and women’s exhibition games via Facebook Live. The livestream kicks off tonight (Friday, July 22) at 9PM ET with USA basketball’s game against Argentina.

Facebook is making a big play for more sports content on the platform, launching its new Facebook Sports Stadium this week. Steve Kafka, product manager at Facebook, declared: “With 650 million sports fans, Facebook is the world’s largest stadium. People already turn to Facebook to celebrate, commiserate, and talk trash with their friends and other fans.”

Facebook Sports Stadium will serve as a content hub with posts and commentary from your Facebook friends, teams, leagues and journalists, as well as stats, play-by-plays and game info, such as TV broadcast channels and times. While sharing TV broadcast info for the American football games featured now in the stadium, clearly the timing of this announcement and the NBA announcement is not a coincidence – and the goal is to grow the integration of the stadium and Facebook Live.

In addition to challenging Periscope and traditional TV networks for live sports content, Facebook Live offers a unique reach and amplification through Facebook notifications and real-time engagement.  Facebook reports, “…people comment more than 10 times more on Facebook Live videos than on regular videos.” Adding to the excitement, Facebook Reactions, the new emojis such as “Love” and “Wow” float across the screen as the live event is taking place.

Brands are Jumping on the Advantage

A variety of brands are now leveraging Facebook Live to build their communities and engagement, from comedians like Amy Schumer (who is set to stream her Madison Square Garden pre-show on Facebook Live) to nonprofits like animal sanctuary Big Cat Rescue.  Even political brands are using Facebook Live to broadcast campaign events (like former Secretary of State Clinton’s town hall in South Carolina and the GOP Convention’s Facebook Live broadcasts).

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Although Facebook Live is relatively new, the early adopters, such as well-renowned powerhouses like Disney, Dunkin Donuts, and Target, have shown the huge advantage of this new marketing tool.  Dunkin Donuts’ head of social media, Melanie Cohn, went so far as to comment in an interview with Digiday, “When Live came out, I thought, ‘Facebook is finally getting it right. Facebook is about scale. Periscope isn’t.”

Are you looking for opportunities to grow your brand with Facebook Live?

 

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