Welcome to Weekend Reading
This expanded holiday edition features articles about how and why you must go mobile now to promote your company, the importance of writing skills, “4 Fast-Track Tips for Creating and Growing Your Business Success,” and an EGC blog and a Ted-Talk called “Start With Why” that will change how you think about your business, and your life.
Our first article offers a compelling case for utilizing mobile technology to acquire new customers, reduce costs, track your business, and keep your customers satisfied. It’s time you start now.
In today’s technology-driven business world, one simple skill can make all the difference in your personal success. Read how and why the basic skill of writing is more essential to your success than ever before.
Why do certain companies increase revenue growth year after year, while others stagnate or fail? Read about four ways to create and grow your business.
Each year EGC hosts a Summer Meeting and Party for our employees, where we discuss the state of the agency and the ad agency business, as well as trends for growing our clients’ businesses. I think you will enjoy the blog that covers what was discussed as well as some fun photos. One topic discussed was a video called “Start With Why,” a TED Talk by Simon Sinek. This concept convincingly explains that people do not buy what you do, but why you do it. Take five minutes to watch this edited version; it may change your view of your business, and your life. It’s really that good. (View video.)
Have a safe Labor Day Weekend.
Top 5 Reasons Why Mid Market Companies Should Get “Mobile” Now!
Business 2 Community
by Jayas Damodaran
In today’s fast paced competitive business environment, implementing mobility in your business is no longer a “nice to have option” – but an absolute necessity. And if you are a mid market company aspiring to grow into the big league, Enterprise Mobility is surely a key driver for growth that you cannot afford to ignore. (Read more...)
Jared Del Prete
Director, Digital Strategy and Search
From the title, you would think that this was about how companies are missing out on attracting customers. That is partially true, as the first paragraph mentions. What’s great about mobile, however, is that it provides benefits to brands and companies that were either never before possible, or took a great deal of time, energy and effort to accomplish. The “Keeping Costs Down” and “Tracking Your Business” are those specific “company-friendly” benefits. If your company is already on mobile, are you using these two items to your advantage? If you’re not on mobile…well, why not?
The Dullest, Most Vital Skill You Need to Become a Successful Manager
by Walter Chen
The exemplary manager is often shown delivering a rousing speech that inspires her troops to achieve ever greater heights. But the truth is a lot less exciting than that.
To three highly effective and successful executives, a boring, often-overlooked ability is one of the most vital skills you can have as a manager – the ability to write. (Read more...)
Today, with texts, tweets, and the creation of a new acronym every day to replace the actual spelling out of words, the necessity of being able to write gets overlooked. The title refers to this skill as “dull.” Not so! Anything – whether it is a report, an essay, or article – can be inspiring to the writer and reader (providing, of course, that it is well-written).
4 Fast-Track Tips for Creating and Growing Your Business Success
by Wain Kellum
Each company is different, but one thing I’ve learned from more than 25 years of experience working for fast-growth companies – including six where I was CEO – is that the common denominator to success is revenue growth. Following are four key steps that I’ve learned over the years that have helped me and the companies I’ve led stay focused on that fast track.(Read more...)
Ernest G. Canadeo
Founder & President
“For most of us, we spend far too much time working in the business and not enough time working on the business.” This is how Mr. Kellum ends his fourth tip (“Measure and Scale”) but this sentence also serves the basic foundation of the other three, and all are tied to revenue growth. Business owners must avoid the trap of relaxing in a comfort zone when they are successful. There is a saying: “the only that is constant is change.” Meet the challenge of change, and even implement change.
Five Keys to Building a Stand-Apart Agency
Insights: The EGC Blog
by Amy Edel-Vaughn
Every year, we at The EGC Group gather for our Summer Meeting & Party – a “state-of-the-union” summit and day of team building, which culminates with our staff and families enjoying dinner and friendship on beautiful Oyster Bay Harbor. This year, as the industry rapidly changes and we’re positioned at the forefront of that change, it was a great opportunity to connect, discuss where we’re heading and take a look at what sets EGC apart. (Read more...)
"You can tell the ideals of a nation by its advertisements."
-- Norman Douglas, South Wind, 1917