Bethpage Federal Credit Union

The motto at Bethpage Credit Union is, “Banking Among Friends” – and the organization really means it. The challenge for EGC is how to communicate that friendly, welcoming personality into advertising that promotes serious banking products, like CDs, loans and mortgages. EGC revamped Bethpage’s marketing to clearly illustrate the warmth and openness the credit union is known for. By leveraging clever, tongue-in-cheek headlines and fresh fun visuals, EGC was able to build a well-received look and feel for Bethpage that positions it as friendly and approachable – and a pretty smart place to bank, too.