Think of the last time you were cold-called: out of nowhere, someone you don’t know wants to talk to you about a product you’re unfamiliar with, to satisfy a need you might or might not have. It’s hit-or-miss (at best).
Now, consider the process you go through as a customer. You research different solutions, find a brand you trust, and work toward getting a price you like. It’s a process you control and you move forward when you’re comfortable.
It’s the process your customers want to go through, too. With inbound marketing, you provide that process.
Inbound marketing attracts customers, as opposed to shouting at them. It works by providing information that addresses their pain points and keeps your brand top-of-mind.
b2b + inbound marketing services