The EGC Group is a 25 year-old full-service agency undergoing a growth spurt.

EGC is embracing the new media explosion and helping clients profit from it. We help them outshine competitors who may have bigger budgets, more resources and larger market shares. The basics haven't changed. We start by identifying the business challenge, vetting competitive brands and understanding the consumer's frame of mind. Then we determine where to best reach that consumer off-line and on-line. Collaboration is key and we invite clients into the creative process. We've even carved out a new "Idea Lab" in our office to help foster brainstorming and fresh thinking. While the toolbox has expanded, we are still in the persuasion business. The stealing market share business. The increasing revenue business. Check back on our site often. We are always adding new examples of our success on behalf of our clients.

 

First, we get to know your customer, what they do, where they are online and offline and what influences them. Then, we arm a brand team with this information to collaborate and develop unique solutions.

The brand team consists of a cross section of agency personnel and there are no department divisions. Your social media expert could be collaborating on a creative idea with a media buyer. A copywriter might have a "killer app" idea.

The best part is that you, the client, have a seat at the table and can join your brand team at any time to brainstorm in our Idea Lab - a unique space we've created that fosters collaborative brand development.

Then, we apply these ideas in a media mix that we heavily weigh toward Digital and New Media, because we firmly believe in and understand their power. That's how we've helped more brands outsmart those who used to outshout them in traditional media. That's how we get results.

Passion, intelligence, creativity, collaboration - these are all qualities that we bring to the table.

How can The EGC Group outshine for your brand and your business? Let's find out.