Creative Spotlight: Competition Automotive Group

EGC believes that "Competition is good."

 

Sometimes the idea is right in the name. "Competition is good" is the new campaign theme for the Competition Automotive Group, a leading automotive group with six locations on Long Island. The integrated campaign features television commercials that use funny YouTube and stock footage. See these spots below. The campaign also extends into print, radio and a robust microsite. The combination of engaging humor and a strong brand message is sure to capture people’s attention and get them into the dealer showrooms.